基于眼动追踪实验的内蒙古北疆地区典型纹样提取研究  

Extraction of Typical Patterns in Northern Inner Mongolia Based on Eye Tracking Experiments

作　　者：王绍东[1,2] 李少博 闫静莉[1,2] WANG Shaodong;LI Shaobo;YAN Jingli(School of Design,Inner Mongolia Normal University,Hohhot 010022,China;Design and Social Innovation Key Research Base of Humanities and Social Sciences in Inner Mongolia Universities,Hohhot 010022,China)

机构地区：[1]内蒙古师范大学设计学院,呼和浩特010022 [2]设计与社会创新内蒙古高校人文社科重点研究基地,呼和浩特010022

出　　处：《包装工程》2025年第8期152-163,共12页Packaging Engineering

基　　金：内蒙古社科规划项目(2023NDC173)。

摘　　要：目的北疆文化是内蒙古人民共有的精神家园。对内蒙古北疆地区的典型纹样进行提取和特征筛选,可以使具有深厚历史和文化背景的北疆文化以更现代的形式呈现,是推动北疆文化发展的重要途径。方法以眼动追踪实验为基础,在确保实证实验数据客观性和准确性的基础上,将内蒙古北疆地区纹样收集、凝练并处理为有效视觉实验刺激组,依据正式曝光实验中得到的总注视时长、眼动热点图和Gridded Aoi图数据分析结果,最终提取出哈木尔纹样这一内蒙古北疆地区最为典型的纹样特征,并根据其形状规律进行了创新设计应用。结果以内蒙古北疆地区纹样为桥梁,通过将眼动追踪信号测量的客观实验方式与审美问卷调查的主观实验方法相结合,构建了典型纹样的特征提取模型。结论促使传统文化与现代设计理念相结合,从而更好地适应当代社会的审美需求和文化消费趋势。Northern Inner Mongolia culture is a spiritual home shared by the people of Inner Mongolia.Extraction and feature screening of typical patterns from the northern Inner Mongolia region can present the rich historical and cultural background of northern Inner Mongolia culture in a more modern form,which is an important way to promote the development of northern Inner Mongolia culture.On the basis of eye tracking experiments,and ensuring the objectivity and accuracy of empirical experimental data,the patterns in northern Inner Mongolia were collected,condensed,and processed into effective visual experimental stimulus groups.Based on the analysis results of total fixation duration,eye movement hotspot map,and Gridded Aoi map data obtained from formal exposure experiments,the most typical pattern feature in northern Inner Mongolia,the Hamur pattern,was finally extracted,and innovative design applications were carried out according to its shape rules.As a result,with patterns from northern Inner Mongolia as a bridge,a feature extraction model for typical patterns was constructed by combining the objective experimental method of eye tracking signal measurement with the subjective experimental method of aesthetic questionnaire survey.In conclusion,it promotes the integration of traditional culture and modern design concepts to better meet the aesthetic needs and cultural consumption trends of contemporary society.

关 键 词：北疆文化 哈木尔纹样 眼动追踪实验 创新设计应用 

分 类 号：TB472[一般工业技术—工业设计]