平台经济的新型运营策略及商业价值研究  

Research on New Operational Strategies and Commercial Value of Platform Economy

作　　者：吴碧仪 Wu Biyi(Online Marketing Department,Credit Card Center of China Guangfa Bank,Guangzhou,Guangdong 510080)

机构地区：[1]广发银行信用卡中心网络营销部,广东广州510080

出　　处：《中国商论》2025年第7期114-117,共4页China Journal of Commerce

摘　　要：随着信息技术的迅猛发展,平台经济已成为新兴的商业业态,其多边交互特性和数字化内核正在重塑商业运行体系。本文聚焦于平台经济生态中的运营模式创新与价值实现路径,从数据赋能、资源共享、生态协同和技术突破四个维度综合提出了创新策略。价值维度分析显示,经济效益源于边际成本缩减与市场覆盖拓展,社会价值聚焦就业机会创造与可持续资源配置,用户价值体现在互动黏性增强与社群价值放大方面,仅供参考。The rapid development of information technology has propelled the platform economy to form a new business form.Its multilateral interaction characteristics and digital core have reshaped the commercial operation system.This research focuses on the innovation of the operation mode and the path to value realization within the platform economy ecosystem.It integrates innovative strategies from four aspects:data empowerment,resource sharing,ecological collaboration,and technological breakthrough.The analysis from the value dimension shows that economic benefits stem from the reduction of marginal costs and the expansion of market coverage.Social benefi ts focus on the creation of employment opportunities and the sustainable allocation of resources.User rights and interests are refl ected in the enhancement of interaction stickiness and the amplifi cation of community value.

关 键 词：平台经济 运营策略 商业价值 数据驱动 共享经济 

分 类 号：F061.3[经济管理—政治经济学]