中国队出征巴黎奥运会国际形象宣传片的多模态批评话语分析  

An Analysis of Multimodal Critical Discourse of the International Image Promotional Film of the China Team for the Olympic Games Paris 2024

作　　者：刘宇航[1] Liu Yuhang(Liaoning University,Shenyang,110136,China)

机构地区：[1]辽宁大学外国语学院,沈阳1101362

出　　处：《语言与文化研究》2025年第3期26-29,共4页Language and Culture Research

摘　　要：中国队出征巴黎奥运会国际形象宣传片TEAM CHINA是展示中国体育实力、文化魅力和国际形象的重要载体,也是激发国内外观众对中国代表团支持和关注的有效手段。本文从多模态批评话语分析视角出发,利用Kress&Van Leeuwen的视觉语法理论和Fairclough的三维分析模型对宣传片进行分析,探究得出宣传片制作者如何通过使用多模态表意符号影响观看者的情感态度和意识观念,进而引领国内外观众对中国国际形象进行建构。TEAM CHINA is an important carrier to show China’s sports strength,cultural charm and international image,and also an effective means to stimulate support and attention for the Chinese delegation at home and abroad.From the perspective of multimodal critical discourse analysis,this paper makes use of Kress&Van Leeuwen’s visual grammar theory and Fairclough’s three-dimensional framework to analyze it,and finds out how promotional film producers influence viewers’emotional attitudes and consciousness through the use of multimodal ideograms.And then it leads domestic and foreign audiences to construct China’s international image.

关 键 词：中国队 国际形象 宣传片 多模态批评话语分析 

分 类 号：G222.3[文化科学] G206