农户数字素养与生活幸福感——基于CGSS数据的实证分析  

Farmers'Digital Literacy and their Well-being--An empirical analysis based on CGSS data

作　　者：刘丁蓉 杨凯 孙仕 LIU Ding-rong;YANG Kai;SUN Shi

机构地区：[1]广东财经大学公共管理学院,广东广州510320

出　　处：《山东农业大学学报(社会科学版)》2025年第1期42-54,173,共14页Journal of Shandong Agricultural University(Social Science Edition)

摘　　要：为探讨农户数字素养与其生活幸福感的影响关系,基于2021年中国综合社会调查(CGSS)数据,采用有序Probit模型、中介效应模型与调节效应模型,实证检验农户数字素养对其生活幸福感的影响效应与作用机制。结果表明:农户的数字素养提升有利于增强其生活幸福感,而且农户的年龄与其生活幸福感之间呈现出“U”型非线性关系。在农户群体中,女性、处于15~64岁劳动年龄、身体质量BMI指数正常、拥有家庭成员及拥有家庭汽车的,其数字素养对生活幸福感的正向影响更加显著。另外,农户数字素养通过社会参与机制,即“社会融入—社会信任—社会资本—自我效能”间接影响生活幸福感。农户的家庭总收入、配偶或伴侣的总收入越高,农户数字素养提升对其生活幸福感的正向影响越显著。In the digital era,promoting farmers'sense of well-being through enhancing their digital literacy is an important way to realize rural rejuvinaion and promote common prosperity in rural areas.Using the data from the 2021 China General Social Survey(CGSS),the effect and mechanism of digital literacy on farmers'sense of well-being are empirically examined using the ordered probit model,the mediating effect model and the moderating effect model.The results show that farmers'digital literacy is conducive to the enhancement of their sense of well-being,and that there is a U-shaped non-linear relationship between the age of farmers and their sense of well-being.The positive effect of digital literacy on wellbeing is more pronounced in the group of farmers who are female,in the working age of 15-64,with normal body mass index(BMI),and who have family members and a family car.In addition,the digital literacy of farmers indirectly affects the sense of well-being through the mechanism of social participation,i.e.social integration,social trust,social capital and self-efficacy.The higher the household income level or the total income of spouses/partners is,the more significant is the positive impact of digital literacy on the well-being of farmers.

关 键 词：农户数字素养 生活幸福感 社会参与 中介效应 调节效应 

分 类 号：D422.6[政治法律—政治学] F323[政治法律—国际共产主义运动] F49[经济管理—产业经济]