旅游视频的治愈功效——基于多维情绪测度的对比研究  

The Healing Effect of Tourism Videos:A Comparative Study Based on Multidimensional Emotional Measurement

作　　者：李春晓[1] 张宸玮 李辉 刘红旭 LI Chunxiao;ZHANG Chenwei;LI Hui;LIU Hongxu(College of Tourism and Service Management,Nankai University,Tianjin 300350,China)

机构地区：[1]南开大学旅游与服务学院,天津300350

出　　处：《旅游科学》2025年第1期24-48,共25页Tourism Science

基　　金：国家自然科学基金面上项目“数智赋能的旅游记忆营销:理论、机理及策略”(72472076);国家自然科学基金面上项目“恣纵背后:基于元需求的旅游消费行为及供给侧改革对策构建路径研究”(72074126);教育部哲学社会科学研究重大课题攻关项目“数字文旅的理论逻辑与现实路径研究”(23JZD014)。

摘　　要：近年来,旅游视频在目的地营销等方面的作用愈加凸显,而它的社会效益还有待进一步挖掘。文章力图探索旅游视频能否通过影响情绪,继而使那些受到心理疾病影响的弱势群体也能体验到旅游的益处。基于旅游场概念,研究建构了包含不同旅游情境的视频,通过人脸情绪识别系统对不同群组进行实时测量后,研究发现:(1)旅游视频可以对人的情绪产生积极作用;(2)不同心理健康状态的群组在情绪反应上存在显著差异;(3)新颖型旅游场对心理健康群组的效果更好,特别是丰富的人文景观以及互动性强的旅游活动能带来更好的体验。依恋型旅游场可以有效稳定抑郁状态群组和心理疾病群组的情绪;而新颖型旅游场的部分情境虽然可以增强这两组群体的情绪效价,但会降低情绪稳定性;值得关注的是不同旅游场中的自然元素发挥出良好的治愈作用。In recent years,the role of tourism videos in destination marketing has become increasingly prominent,yet their social benefits remain to be further explored.This study aims to investigate whether tourism videos can influence emotions and enable disadvantaged groups,who are limited by illness,to experience the benefits of tourism.Based on the concept of the tourist field,videos that contain different travel situations were constructed.Real-time measurement of emotions experienced by different groups while watching the videos was performed using a facial emotion recognition system.The study reveals that:(1)Tourism videos can have a positive impact on people’s emotions.(2)Individuals with different mental health statuses have significant differences in emotional responses.(3)The novel tourist field has superior effects on healthy people,especially when enriched with cultural landscapes and interactive activities.The attachment tourist field can effectively stabilize the emotions of the depressive state group and the mental illness group.Meanwhile,the novel tourist field can enhance the emotional valence of both groups but may reduce emotional stability.Notably,the natural elements in different tourism settings exhibit a positive therapeutic effect.

关 键 词：旅游视频 旅游场 旅游体验 情绪 心理健康 

分 类 号：G206.3[文化科学—传播学]