以读者为中心的出版史——基于近代出版史的考察  

A Reader-Centered Approach to Publishing History:A Study Based on Modern Publishing History

作　　者：王建辉 WANG Jianhui(Center for Cultural Communication Research,Central China Normal University)

机构地区：[1]华中师范大学文化传播研究中心

出　　处：《印刷文化(中英文)》2025年第1期45-59,共15页Print Culture

摘　　要：本文突破传统出版史研究的单一视角,提出“以读者为中心的出版史”这一研究命题,旨在重新审视读者在出版史中的角色与地位。既往研究多聚焦于出版者及其行为,而忽视了读者对出版活动的深远影响。基于此,本文以近代出版史为研究对象,从出版生产链条、生产力变革、出版宗旨、图书出版走向、经营方式转变以及读者与出版者身份转换等多个维度展开分析,试图探寻读者在出版史中的足迹,揭示其被长期遮蔽的中心地位,为出版史研究提供新的视角与思路。This study challenges the traditional single-perspective approach in publishing history research by proposing a"reader-centered history of publishing,"aiming to reevaluate the role and status of readers in the historical development of publishing.While previous studies have predominantly focused on publishers and their actions,they have largely overlooked the profound impact of readers on publishing activities.To address this gap,this study focuses on modern publishing history and conducts a multidimensional analysis,encompassing the publishing production chain,shifts in productivity,publishing objectives,trends in book publishing,transformations in business models,and the evolving roles of readers and publishers.By tracing the historical footprint of readers,this study seeks to reveal their long-marginalized central role and offer fresh perspectives and insights for publishing historyresearch.

关 键 词：读者为中心 出版生产链 出版史 出版宗旨 经营方式 

分 类 号：G239.29[文化科学]