数字行为痕迹的法律定位与权益保障研究——全面应对DeepSeek等AI平台的个人信息保护挑战  

Legal Orientation of Digital Behavioral Traces and the Protection of Rights and Interests:Addressing the Personal Information Protection Challenges for AI Platforms such as DeepSeek

作　　者：商希雪 SHANG Xixue

机构地区：[1]中国政法大学刑事司法学院

出　　处：《暨南学报(哲学社会科学版)》2025年第2期70-91,共22页Jinan Journal(Philosophy and Social Sciences)

基　　金：最高人民检察院检察理论研究课题“网络服务提供者保护个人信息责任边界研究”(GJ2021C29)。

摘　　要：鉴于数字行为痕迹与个人信息在形态特征、身份标识性上存在区别,以个人控制为核心的传统个人信息保护模式难以应对。针对数字行为痕迹与个人信息、公民隐私、数据要素的交织关联,需要廓清以下两个问题:一是,在个人信息以识别性作为核心定义的规范与实践背景下,数字行为痕迹的主体相关性承载着数据保护与隐私保护的必要;二是,在数据要素开发视野下,低身份识别性不影响数字行为痕迹的商业利用价值,仅识别至网络特定身份即可,需要对识别性进行理念的更新,进而协同与衔接某些个人信息自决规范的适用。As AI technologies such as DeepSeek have been applied in conventional network platforms,AI technologies such as machine learning,deep learning,and natural language processing have broken through the fragmentation limitations of non-automated data processing systems,and can accurately describe user profiles in massive and scattered digital trace data,and even dig out behavioral preferences and potential needs that the data subjects are not aware of.However,given the differences between digital behavior traces and personal information in morphological characteristics and identity,the conventional personal information protection model with personal control as the core is difficult to cope with.Given the interweaving and correlation between digital behavior traces and personal information,citizen privacy,and data elements,the following two issues need to be clarified.On the one hand,under the normative and practical background of personal information with identification as the core definition,the subject correlation of digital behavior traces carries the necessity of data protection and privacy protection.On the other hand,from the perspective of data element development,low identity does not affect the commercial use value of digital behavior traces but only identifies specific identities on the network.It is necessary to update the concept of identity to coordinate and link up the application of some personal information self-determination norms.To solve these two problems,this paper adopts normative analysis methods,case analysis methods,and value analysis methods,takes the core qualitative elements of personal information as the starting point of the argument,and discusses the legal attributes,rights,and interests connotation,and corresponding normative modes of digital behavior traces from the normative perspectives of privacy protection,personal information protection,and data element marketization.Firstly,the legal orientation of digital behavior traces is explained.The digital record of participation behavior

关 键 词：数字行为痕迹 隐私保护 个人信息保护 平台责任 规范路径 

分 类 号：D9[政治法律—法学]