民族文学在新媒体环境的创新与传承  

Innovation and Inheritance of Ethnic Literature in the New Media Environment

作　　者：吴乌英嘎 Wu Wuyingga(Journal Editorial Department,Baotou Vocational and Technical College,Baotou,Inner Mongolia 014035)

机构地区：[1]包头职业技术学院学报编辑部,内蒙古包头014035

出　　处：《鹿城学刊》2025年第1期43-48,共6页Journal of Lucheng

摘　　要：民族文学是中国特色社会主义文化建设的重要载体和组成部分。在新媒体的背景下,探索创新的传播方式,以确保这些珍贵文化遗产得以有效传承,已成为迫切需要解决的议题。文章通过回顾民族文学的传播历程,概述其在新媒体环境中传播的重要性,强调新媒体为文学传播、文化保护、多元文化交融、文化自信提升及人文关怀传递带来的机遇的同时,指出了新媒体环境下的挑战,如文本碎片化、内容趋同、文化特色缺失和商业化趋势。针对这些挑战,提出了维护文学作品深度、坚守正确价值导向、转变传播方式以及探究不同平台传播特性的建议和策略,旨在推动民族文学在新媒体环境下的创新与传承。Ethnic literature is an important carrier and component of the cultural construction of socialism with Chinese char-acteristics.In the context of new media,exploring innovative dissemination methods to ensure the effective inheritance of these precious cultural heritages has become an urgent issue.This paper reviews the history of ethnic literature dissemina-tion,summarizes its importance in the new media environment,and highlights the opportunities brought by new media for lit-erature dissemination,cultural preservation,multicultural integration,enhancement of cultural confidence,and transmission of humanistic care.It also points out the challenges in the new media environment,such as text fragmentation,content con-vergence,loss of cultural characteristics,and commercialization trends.In response to these challenges,the paper proposes suggestions and strategies for maintaining the depth of literary works,adhering to correct value guidance,transforming dis-semination methods,and exploring the characteristics of different platforms for dissemination,aiming to promote the innova-tion and inheritance of ethnic literature in the new media environment.

关 键 词：民族文学 新媒体 创新 传承 

分 类 号：G206[文化科学—传播学]