中医药传承与发展策略研究——以“世界药都”亳州药食同源为例  

Research on the Strategy for the Inheritance and Development of Traditional Chinese Medicine--A Case Study of the“World Capital of Medicine”Bozhou and Its Concept of Food as Medicine

作　　者：李佳蔚 孔繁鹏 周慧妍 朱佳俊 Jiawei Li;Fanpeng Kong;Huiyan Zhou;Jiajun Zhu(School of Literature and Media,Chuzhou University,Chuzhou Anhui)

机构地区：[1]滁州学院文学与传媒学院,安徽滁州

出　　处：《新闻传播科学》2025年第3期313-317,共5页Journalism and Communications

基　　金：滁州学院大学生创新创业训练计划资助项目(编号S202410377100)。

摘　　要：本文以“世界药都”亳州的药食同源特色为切入点,深入探讨中医药传承与发展策略。通过分析亳州药食同源产业现状、优势及面临的挑战,提出一系列可推动中医药传承与发展的举措,包括创新产品研发、拓展营销渠道、加强文化传播与人才培养等,以期为中医药在新时代的可持续发展提供有益参考与借鉴。This paper delves into the strategies for the inheritance and development of Traditional Chinese Medicine(TCM)by focusing on the distinctive feature of“food as medicine”in Bozhou,known as the“World Capital of Medicine”.Through an analysis of the current status,advantages,and challenges faced by Bozhou’s food-as-medicine industry,a series of measures are proposed to promote the inheritance and development of TCM.These measures include innovative product research and development,expansion of marketing channels,enhancement of cultural dissemination,and talent cultivation.The aim is to provide valuable references and insights for the sustainable development of TCM in the new era.

关 键 词：中医药 传承与发展 亳州 药食同源 

分 类 号：R2-03[医药卫生—中医学]