偶像经济在亚洲传统文化传播中的应用和成效  

The Application and Effectiveness of Idol Economy in the Dissemination of Traditional Asian Culture

作　　者：夏旋瑜 陈校语 Xuanyu Xia;Xiaoyu Chen(School of Oriental Languages,Zhejiang Yuexiu University of Foreign Languages,Shaoxing Zhejiang)

机构地区：[1]浙江越秀外国语学院东方语言学院,浙江绍兴

出　　处：《新闻传播科学》2025年第3期397-404,共8页Journalism and Communications

基　　金：2024年国家级大学生创新创业训练项目“偶像经济视阈下东北亚传统文化创新路径研究”(项目编号202412792050)阶段性成果。

摘　　要：偶像经济长期以来创造着良好的经济收益,因其构成模式具有强大的传播性,对文化传播能够产生巨大影响。本文从中、日、韩三国的偶像经济发展模式入手,通过案例分析三国通过偶像经济开展亚洲传统文化传播上的应用以及成效,总结了三国各自的发展和应用特点。Idol economy has long created good economic benefits.Because of its strong communication structure,it can have a huge impact on cultural communication.This article starts with the development model of idol economy in China,Japan and South Korea,analyzes the application and effectiveness of idol economy in the dissemination of traditional Asian culture in the three countries through case studies,and summarizes the development and application characteristics of the three countries.

关 键 词：偶像经济 亚洲传统文化 文化传播 应用成效 

分 类 号：G206[文化科学—传播学]