新媒介赋权视域下女性社群实践的三重解读——以女性励志社群“趁早”为例  

A Tripartite Interpretation of Women’s Community Practices Under New Media Empowerment--a Case Study of“Seizing Time”of Women’s Motivational Community

作　　者：孟繁静 张洁 张丽 MENG Fan-jing;ZHANG Jie;ZHANG Li(College of Humanities,Tianjin University of Finance and Economics,Tianjin,300000;Unit 71375,Haerbin,150000,China)

机构地区：[1]天津财经大学人文学院,天津300000 [2]71375部队,黑龙江哈尔滨150000

出　　处：《宜春学院学报》2025年第2期27-32,共6页Journal of Yichun University

摘　　要：在当下的新媒介环境中,女性社群在新媒介的使用中占据了优先地位,她们在新媒介技术介入下产生的各种创新实践活动,为我们探究中国本土化的赋权行为提供了鲜活而丰富的样本资料。以女性励志社群——“趁早”为例,分别从技术赋权、话语赋权、市场赋权三个层面对我国当下女性社群的新媒介赋权实践作出解读。文章指出,互联网技术创新是女性社群实现新媒介赋权的根本和前提;而话语是女性权力再分配的重要表征,也是赋权实现的主要路径;市场赋权则是互联网生态下形成的一种新型的关系赋权,是“互联网+女性”双重嵌入背景下的应然。In the current new media environment,women’s communities hold a priority position in the usage of new media.The various innovative practices generated under the intervention of new media technologies provide vivid and rich samples for exploring localized empowerment actions in China.This article takes the women’s motivational community“Seize the Opportunity”as an example,and interprets the new media empowerment practices of women’s communities in China today from three aspects:technological empowerment,discursive empowerment,and market empowerment.The article points out that technological innovation in the Internet is the foundation and premise for the empowerment of women’s communities through new media.Discourse is an important representation of the redistribution of women’s power and the main pathway for empowerment realization.Market empowerment represents a new type of relational empowerment formed under the Internet ecosystem,and is the natural outcome in the context of the dual embedding of“Internet+Women”.

关 键 词：新媒介赋权 女性社群 技术 话语 市场 

分 类 号：C913.68[经济管理]