人工智能对广告文案的三维重塑  

Artificial Intelligence’s Three-Dimensional Reshaping of Advertising Copy

作　　者：赵伟东[1] 顾珊 Zhao Weidong;Gu Shan(Harbin University of Commerce)

机构地区：[1]哈尔滨商业大学基础科学学院

出　　处：《写作》2025年第2期43-51,共9页Writing

基　　金：2023年度黑龙江艺术科学规划项目“广告文案创意写作及艺术表达研究”(项目编号:2023B141)。

摘　　要：在数字化生存时代,人工智能已经应用于很多行业领域,对广告业来说影响尤其巨大。人工智能对广告文案有着三维重塑,具体表现在:广告文案创意的强化与弱化并行;广告文案艺术表达的丰富与缺失同在;广告文案美学价值的建构与隐忧共存。这三维重塑的正向维度使我们欣喜,为我们助力,但其负向维度令我们担忧,需要我们去正视。智能化创作与人类智慧相结合,将成为未来广告文案创作的主流模式。学会与人工智能协同工作,充分发挥其优势,避免过度依赖造成的负面影响。制定规范的行业标准和伦理准则,保障人工智能在广告文案领域健康、可持续发展将是我们奋斗的目标。In today’s digital existence,Artificial Intelligence has been applied in many industries,which has a significant impact on the advertising industry.The richness and lack of artistic expression in advertising copywriting coexist,the construction of the aesthetic value of advertising copy coexists with hidden worries,and the positive dimension of three-dimensional remodeling makes us happy and helps us,but its negative dimension worries us and needs us to face it.The combination of intelligent creation and human wisdom will become the mainstream mode of advertising copywriting in the future.Learn to work with Artificial Intelligence to its full advantage and avoid the negative effects of over-reliance.It will be our goal to formulate standardized industry standards and ethical guidelines to ensure the healthy and sustainable development of Artificial Intelligence in the field of advertising copy.

关 键 词：人工智能 广告文案 三维 重塑 

分 类 号：H315[语言文字—英语]