中西文混排的动态海报设计中网格系统的叙事表达  

Grid Systems in Design of Dynamic Bilingual Posters

作　　者：张涵婷 赵之昱 ZHANG Hanting;ZHAO Zhiyu(Beihang University,Beijing 100191,China)

机构地区：[1]北京航空航天大学,北京100191

出　　处：《工业工程设计》2025年第2期76-86,共11页INDUSTRIAL&ENGINEERING DESIGN

基　　金：北京航空航天大学校级教学改革项目(新媒体时代下应用研究型字体设计课程建设)。

摘　　要：随着全球化与屏显媒介的发展,中西文混排的动态海报成为信息传达的重要形式,针对这一背景,探究以网格系统为架构的中西文混排的动态海报设计的叙事表达。结合文献资料与案例分析,提出四种中西文混排动态海报的网格系统架构。从信息编排方法、媒介尺度、叙事逻辑和观看感受四方面入手,研究动态海报中网格系统的应用方法。结合设计实践,佐证和完善研究内容。当动态和屏显媒介先行时,提前制定适宜的网格系统都能令画面产生更强的视觉表现力,使动态海报的叙事与信息传递更加连贯。网格系统的应用结合声音、媒介和在场体验,能更好地发挥动态媒介的优势,使网格高效地服务于画面,实现文化叙事与视觉传达的相辅相成。With the development of globalization and screen media,dynamic bilingual posters have become an important form of information communication.Against this background,this paper explores the narrative expression of dynamic bilingual posters based on the grid system.In combination with literature and case analysis,four grid system architectures for dynamic bilingual posters are proposed.Starting from the four aspects of information arrangement method,media scale,narrative logic and viewing experience,the application methods of grid systems in dynamic posters is studied.Combined with design practice,the research content is supported and improved.When dynamic and screen media are used first,formulating a suitable grid system in advance can make the picture have stronger visual expression and make the narrative and information transmission of dynamic posters more coherent.The application of the grid system in combination with sound,media and on-site experience can better play the advantages of dynamic media,make the grid efficiently serve the picture,and realize the complementary relationship between cultural narrative and visual communication.

关 键 词：动态海报 信息编排设计 网格系统 信息艺术设计 叙事 

分 类 号：J524[艺术—艺术设计]