面向良渚文化产品个性化定制的人机共创设计研究  

Human-machine Collaborative System Design for Personalized Customization of Liangzhu Cultural Products

作　　者：潘智妮 于家蓓 朱伟明[1] PAN Zhini;YU Jiabei;ZHU Weiming(School of Fashion Design&Engineering,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学服装学院,杭州310018

出　　处：《工业工程设计》2025年第2期94-103,共10页INDUSTRIAL&ENGINEERING DESIGN

摘　　要：当前数字化经济新业态中,消费者对文创产品的个性化定制需求正在逐步释放。同时良渚文明的申遗成功,标志着其亟待实现创新性发展与创造性转变,但良渚文创产业尚未完全发挥文化潜力,通过融合AIGC技术构建文创个性化定制系统有助于良渚文化的传承与发展。以良渚文创产品个性化定制为研究载体,探讨数智化技术嵌入个性化定制系统的设计方法,通过相关调研与案例分析,明确系统功能要求、总体组成架构、开发流程及其关键技术手段。提出数智背景下的“8”字形双螺旋创新设计链路,耦合文化语境、人工智能语境与人机协同语境,促使文创个性化定制向更精确、多元和高效的方向迈进,为文旅产业协同发展与数字化转型升级提供参考。In the new format of the current digital economy,consumers'demand for personalized customization of cultural and creative products is gradually being released.Meanwhile,the successful application of Liangzhu Civilization for world cultural heritage status indicates that it urgently needs further innovative development and creative transformation.However,the Liangzhu cultural and creative industry has not fully exploited its cultural potential.Combining AIGC technology to build a personalized customization system for cultural and creative products can contribute to the inheritance and development of Liangzhu culture.With the personalized customization of Liangzhu cultural and creative products as the research carrier,this paper explores the design method of embedding digital and intelligent technology into the personalized customization system.Through relevant research and case analysis,it clarifies functional requirements,overall composition structure,development process,and key technical means of the system.This paper proposes an"8"-shaped double helix innovative design chain under the background of digital intelligence,coupling the cultural context,the artificial intelligence context,and the humancomputer collaboration context,to promote the personalized customization of cultural and creative products towards a more precise,diverse,and efficient direction,providing a reference for the coordinated development and digital transformation and upgrading of the cultural tourism industry.

关 键 词：数字化 良渚文创 个性化定制 人机共创 设计模式 

分 类 号：J524[艺术—艺术设计]