公共图书馆文化创意产品开发与乡村文化振兴——以“撮泰吉”文化创意产品项目为例  

Development of Cultural and Creative Products by Public Libraries and Rural Cultural Revitalization——A Case Study of the"Cuotaiji"Cultural and Creative Product Project

作　　者：龚剑[1] 孔祥辉 Gong Jian;Kong Xianghui(Guizhou Minzu University,Guiyang,Guizhou,550025)

机构地区：[1]贵州民族大学,贵州贵阳5550025

出　　处：《贵图学苑》2025年第1期27-30,共4页Guizhou Library Publication

摘　　要：本文从分析乡村文化振兴视角下公共图书馆文化创意产品开发的困境出发,以“互联网+”大学生创新创业大赛的参赛项目“撮泰吉”文化创意产品项目为例,从五个方面提出公共图书馆文化创意产品开发促进乡村文化振兴的对策,包括加强公共图书馆文化创意品牌建设,实现社会效益与经济效益双赢;加强特色文化元素的挖掘与活化,完善文创产品开发与转化机制;加强文创产品开发战略规划,完善文创产品的全过程管理;把握政策导向多渠道获取支持,推动乡村文化产业发展;加强文创产品专业队伍建设,整合文创产品开发资源。This paper begins by analyzing the challenges faced by public libraries in developing cultural and creative products from the perspective of rural cultural revitalization.Taking the"Cuotaiji"Cultural and Creative Product Projecta participant in the"Intermet+"College Student Innovation and Entrepreneurship Competitionas a case study,it proposes five strategies for public libraries to leverage cultural and creative product development to promote rural cultural revitalization.These strategies include:strengthening the branding of public libraries'cultural and creative products to achieve both social and economic benefits;enhancing the exploration and revitalization of distinctive cultural elements while improving the development and transformation mechanisms for such products;reinforcing strategic planning for product development and refining the entire management process;aligning with policy directions to secure multi-channel support and boost rural cultural industries;and building professional teams for cultural and creative product development while consolidating relevant resources.

关 键 词：乡村文化振兴 公共图书馆 特色文化资源 文化创意产品 

分 类 号：G258.2[文化科学—图书馆学]