贵州大学图书馆“书心旅图”阅读推广项目探析  

Analysis of the"Reading Journey of the Heart"Reading Promotion Project at Guizhou University Library

作　　者：王菡[1] Wang Han(Guizhou University Library,Guiyang,Guizhou,550025)

机构地区：[1]贵州大学图书馆,贵州贵阳550025

出　　处：《贵图学苑》2025年第1期35-39,共5页Guizhou Library Publication

摘　　要：以贵州大学图书馆“书心旅图”阅读推广项目为研究对象,采用案例分析法系统梳理其发展脉络,从项目体系构建、实施路径、成效评估、困境应对及IP品牌塑造等维度,深入剖析乡村阅读推广的创新模式与实践价值。项目总结形成的的成熟经验与可持续运营机制,可为同类公益阅读推广项目提供可复制的参考范例,对推进全民阅读高质量发展、加快书香社会建设进程具有重要的示范引领作用。This study takes the"Reading Journey of the Heart"reading promotion project at Guizhou University Library as its research subject.Using a case analysis approach,it systematically examines the projects developmental trajectory and provides an in-depth analysis of its innovative model and practical value in rural reading promotion from multiple dimensions,including project system construction,implementation pathways,effectiveness evaluation,challenge resolution,and IP brand building.The mature experience and sustainable operational mechanisms summarized from this project can serve as a replicable reference model for similar public welfare reading promotion initiatives.It demonstrates significant exemplary leadership in advancing the high-quality development of nationwide reading and accelerating the construction of a reading-oriented society.

关 键 词：高校图书馆 社会服务项目 大学生志愿者 乡村阅读 

分 类 号：G252.1[文化科学—图书馆学]