社交阅读趋势下高校图书馆阅读推广创新机制研究  

Research on the Innovative Mechanism of Reading Promotion in University Libraries under the Trend of Social Reading

作　　者：梁琳玥 曾文嵚 何德召 Liang Linyue;Zeng Wenqin;He Dezhao(Guizhou University Library,Guiyang,Guizhou 550025;AVIC Liyuan Hydraulics Co.,Ltd.,Guiyang,Guizhou 550051)

机构地区：[1]贵州大学图书馆,贵州贵阳550025 [2]中航力源液压股份有限公司,贵州贵阳550051

出　　处：《贵图学苑》2025年第1期63-65,9,共4页Guizhou Library Publication

摘　　要：随着移动互联网与社交媒体的普及,社交阅读作为一种新兴阅读模式,正深刻改变着高校学生的阅读习惯与知识获取方式。本研究梳理了高校阅读推广的现状与问题,聚焦社交阅读趋势下高校图书馆阅读推广活动的创新机制,旨在应对传统推广模式与当代学生需求脱节的现实困境,对高校图书馆优化阅读推广策略、提升服务效能具有重要的实践意义。With the widespread adoption of mobile internet and social media,social reading has emerged as a transformative mode of engagement that is fundamentally reshaping university students reading habits and knowledge acquisition patterns.This study systematically examines current practices and challenges in university reading promotion,with particular focus on developing innovative mechanisms for library-led reading initiatives in response to social reading trends.The research addresses the critical disconnect between traditional promotion models and contemporary student needs,offering practical insights for optimizing reading promotion strategies and enhancing service effectiveness in university libraries.

关 键 词：高高校图书馆 阅读推广 社交阅读 

分 类 号：G252.17[文化科学—图书馆学] G252.1