福建省发展体育旅游产业的优势、阻力与策略  

Advantages,Obstacles and Strategies for Developing Sports Tourism Industry in Fujian Province

作　　者：李百然 林朝晖 LI Bairan;LIN Chaohui(School of Physical Education,Putian University,Putian Fujian 351100,China)

机构地区：[1]莆田学院体育学院,福建莆田351100

出　　处：《莆田学院学报》2025年第2期102-108,共7页Journal of putian University

基　　金：福建省社会科学基金资助项目(FJ2023BF111);莆田学院科研启动资金项目(2024055);莆田市科技计划项目(2024SZ3001PTXY04)。

摘　　要：从发展内涵、发展原因及动力机制等方面探讨福建省体育旅游产业发展的内涵特征;揭示福建省体育旅游产业统筹规划不足与监管有待加强、体育旅游产品供给不丰富、专业人才短缺和品牌影响力尚不显著等阻碍因素;建议强化资源整合与规划、丰富体育旅游产品、加强人才培养与引进、着力打造特色体育旅游产业品牌等,以促进福建省体育旅游产业发展。The paper discusses the connotation and characteristics of the development of sports tourism industry in Fujian Province from the aspects of development connotation,development reasons and dynamic mechanism.It reveals the obstacles such as insufficient overall planning and supervision of sports tourism industry in Fujian Province,insufficient supply of sports tourism products,shortage of professional talents and insignificant brand influence.It is suggested to strengthen the integration and planning of resources,enrich sports tourism products,strengthen the training and introduction of talents,and strive to build a brand of characteristic sports tourism industry,so as to promote the development of sports tourism industry in Fujian Province.

关 键 词：福建省 体育旅游产业 内涵特征 阻碍因素 创新策略 

分 类 号：G812[文化科学—体育学]