短视频参与城市治理的媒介逻辑与行动路径——以哈尔滨文旅火爆出圈为例  

Media Logic and Action Path of Short Video Engagement in Urban Governance--A Case Study of the Phenomenon of Harbin’s Cultural Tourism Boom

作　　者：安沛欣 罗昕[1] AN Peixin;LUO Xin(School of Journalism and Communication,Jinan University,Guangzhou 510000,China)

机构地区：[1]暨南大学新闻与传播学院,广州510000

出　　处：《南昌航空大学学报(社会科学版)》2025年第1期66-75,共10页Journal of Nanchang Hangkong University(Social Sciences)

基　　金：2019年国家社会科学基金重大项目“媒体深度融合发展与新时代社会治理模式创新研究”(19ZDA332)。

摘　　要：随着媒介化治理进程的深入发展,短视频在城市治理中日益扮演着重要角色。2023年底至2025年初,哈尔滨文旅火爆出圈,短视频以其独具的连接性、贴地性和算法推荐的媒介逻辑,构建起新型治理行动者网络。政府部门、主流媒体、网民等多元主体在该网络内通过政治动员、情感动员和市场动员,发挥协同治理效能,全方位参与并助力城市治理,使得哈尔滨成为短视频平台的顶级流量城市。短视频要持续赋能城市治理,还需要谨防过度倚重媒介逻辑而带来的过度煽情、形式主义、平台依赖等潜在风险。As the process of media-driven governance deepened,short videos play an increasingly important role in urban governance.From the end of 2023 to the beginning of 2025,Harbin’s cultural tourism became popular.With its unique connectivity,ground adhesion,and algorithm-based media logic,short videos led the construction of an actor network.Government departments,mainstream media,netizens,and other diverse actors play a synergistic governance role through political mobilization,emotional engagement,and market promotion,participating in urban governance and enhancing governance effectiveness in an all-round way.Consequently,Harbin emerged as a top-tier city for short video platforms,attracting substantial traffic.However,to sustain the empowerment of urban governance through short videos,caution had to be exercised against potential risks such as excessive sentimentality,formalism,and over-reliance on platforms inherent in media-driven logic.

关 键 词：短视频 媒介逻辑 行动者网络 网络化治理 

分 类 号：G206.2[文化科学—传播学]