Cross-city insights on sustainable consumption:consistency and disparities in willingness to buy and pay for green air conditioners  

作　　者：Jiachao Ke Shujie Zhao Yaozhong Guo Qingbin Song Ni Sheng Jinhui Li 

机构地区：[1]National Observation and Research Station of Coastal Ecological Environments in Macao [2]Macao Environmental Research Institute,Faculty of Innovation Engineering,Macao University of Science and Technology,Macao SAR 999078,China [3]Macao Institute of Systems Engineering,Macao University of Science and Technology,Macao SAR 999078,China 3.School of Environment,Tsinghua University,Beijing 100084,China [4]The Institute for Sustainable Development,Macao University of Science and Technology,Macao SAR 999078,China [5]School of Business,Macao University of Science and Technology,Macao SAR 999078,China

出　　处：《Frontiers of Environmental Science & Engineering》2025年第4期169-185,共17页环境科学与工程前沿(英文)

基　　金：funded by the Science and Technology Development Fund,Macao SAR,China(Nos.0033/2022/AFJ,0011/2023/AMJ,and 001/2022/NIF);the Guangdong Basic and Applied Basic Research Foundation,China(Nos.2023A1515012017).

摘　　要：The intensification of climate change action has made air conditioners a key target for emission reductions.This study examines the factors influencing residents’willingness to buy(WTB)and willingness to pay(WTP)for green air conditioners across six cities in the Pearl River Delta(PRD)region,aiming to understand consumer behavior and inform targeted market strategies.Using a novel Contingent Valuation Method(CVM),this study surveyed 1732 residents through online and face-to-face interviews.Binary logistic and ordered logistic regression analyses identified key factors affecting WTB and WTP,including gender,income,education,knowledge of green air conditioners,and confidence in their emission reduction potential.However,the study reveals significant regional disparities in WTP and payment amounts through the Kruskal-Wallis H and Mann-Whitney U tests.The results also highlight Shenzhen has significant difference and highest payment value than other cities.These findings provide valuable insights into regional disparities and common factors in green consumption,offering guidance for market strategies and policy development aimed at promoting green air conditioners.

关 键 词：Contingent valuation method Green air conditioners WTB and WTP Influence factors Consistency and difference 

分 类 号：F42[经济管理—产业经济]