交锋与助推:《新华日报》(华中版)对苏中战役的舆论宣传策略  

Confrontation and Promotion:The Publicity Strategy of Xinhua Daily(Central China Edition)on Central Jiangsu Campaign

作　　者：韩奕皇 HAN Yihuang(School of Journalism and Communication,Nanjing Normal University,Nanjing 210029,China)

机构地区：[1]南京师范大学新闻与传播学院,南京210029

出　　处：《淮阴工学院学报》2025年第1期7-13,共7页Journal of Huaiyin Institute of Technology

基　　金：国家社会科学基金重点项目“新四军新闻事业史及史料收集整理研究”(21AXW001);江苏省研究生科研与实践创新计划项目“苏皖边区政府新闻宣传工作史研究”(KYCX22_1488)。

摘　　要：作为中共中央华中分局机关报的《新华日报》(华中版)是华中地区重要的舆论媒介平台。1946年国共内战爆发,《新华日报》(华中版)结合苏中实际,展开了舆论高地抢占、时局形势分析和战斗宣传动员等工作。苏中战役中,《新华日报》(华中版)借助传递中央权威声音、连载胜利捷报以及报道参战助战的舆论宣传策略,达到指引、鼓舞和感染人民的动员效果。在《新华日报》(华中版)的“助”与“推”之下,华中根据地党政军民协同奋进,为苏中战役的“七战七捷”乃至解放战争的最终胜利打下了坚实的基础。《新华日报》(华中版)展现的党报坚定的人民立场和敢于亮剑的斗争精神,不愧为“党的一个方面军”。Xinhua Daily(Central China Edition),as the official newspaper of the Central China Branch of the CPC Central Committee,is an important media platform for public opinions in Central China.When the Chinese Civil War between the Kuomintang and the Communist Party broke out in 1946,Xinhua Daily(Central China Edition)carried out work such as commangding heights of public opinion,analyzing the current political situation,and mobilizing for combats in line with the actual situa-tion in Central Jiangsu.During the Central Jiangsu Campaign,Xinhua Daily(Central China Edition)achieved the mobilization effect of guiding,inspiring and influencing the people by means of the public-ity strategies of conveying the authoritative voice of the Central Committee,serializing victory announce-ments,and reporting on participation and assistance in the campaign.With the“assistance”and“pro-motion”of Xinhua Daily(Central China Edition),the Party,government,army and civilians in the Cen-tral China base area worked together to forge ahead,laying a solid foundation for the“Seven Victories in Seven Combats”of the Central Jiangsu Campaign and even the final victory of the Chinese People’s Liberation War.Xinhua Daily(Central China Edition)demonstrated the strong people’s stance and the fighting spirit of daring to draw the sword,truly deserving to be called“the Party’s one front army”.

关 键 词：《新华日报》(华中版) 苏中战役 舆论交锋 宣传动员 

分 类 号：G02[文化科学]