基于熵值法的体育小镇竞争力评价分析--以A体育小镇为例  

Competitiveness Evaluation Analysis of Sports-themed Towns Based on Entropy Method:A Case Study of Sports-themed Town A

作　　者：刘满成 鲁莹莹 宋佳慧 LIU Mancheng;LU Yingying;SONG Jiahui(School of Business,Huaiyin Institute of Technology,Huai’an Jiangsu 223001,China)

机构地区：[1]淮阴工学院商学院,江苏淮安223001

出　　处：《淮阴工学院学报》2025年第1期63-78,共16页Journal of Huaiyin Institute of Technology

基　　金：苏北发展研究院课题“县域经济发展研究”(SFY23Y01)。

摘　　要：随着体育产业与休闲农业的蓬勃发展,体育特色小镇作为新型城镇化的重要模式备受关注。文章以A体育小镇为案例,采用熵值赋权法,在科学构建城镇环境资源力、发展基础竞争力、资本资源力、产业发展力及文化发展力等多维度评价指标体系的基础上,计算综合竞争力得分,全面评估小镇的核心竞争力。研究结果表明,A体育小镇在资源禀赋和产业链完整性方面具有显著优势,政府政策支持对小镇的发展起到了至关重要的作用,但是在基础设施建设和生态旅游发展方面仍需进一步加强。根据研究结果围绕资本资源、产业发展、文化发展等方面提出了相应的对策建议,期望为体育小镇竞争力提升及可持续发展提供理论参考。With the vigorous development of the sports industry and leisure agriculture,the sports-themed town,as an important model of new urbanization,has attracted much attention.Taking Sports-themed Town A as an example,this article employs the entropy method of weight determination to calculate the comprehensive competitiveness score based on a scientifically constructed multi-dimensional evalua-tion index system that covers urban environmental resource capacity,developmental fundamental competi-tiveness,capital resource capacity,industrial development capacity,and cultural development capacity,thereby comprehensively assessing the town’s core competitiveness.The research results indicate that Sports-themed Town A enjoys significant advantages in resource endowments and the completeness of industrial chain while the government policy support plays a crucial role in the town’s development.However,there is still room for improvement in infrastructure construction and eco-tourism develop-ment.Accordingly,this study puts forward countermeasures and suggestions regarding capital resources,industrial development,and cultural development,with the expectation of providing theoretical references for enhancing the competitiveness and sustainable development of sports towns.

关 键 词：体育特色小镇 体育产业 熵值法 

分 类 号：F327[经济管理—产业经济]