生成式人工智能赋能宣传思想文化工作:嬗变、风险与应对  

Empowering Publicizing,Ideological and Cultural Work with Generative Artificial Intelligence:Transformation,Risks and Countermeasures

作　　者：吴娅琳 Wu Yalin

机构地区：[1]东华大学党委宣传部

出　　处：《世界社会主义研究》2025年第3期84-93,M0005,M0006,共12页World Socialism Studies

摘　　要：人工智能作为引领新一轮科技产业革命的战略性技术和新质生产力的重要驱动力,正在引发经济、社会、文化等领域的变革和重塑,对人们的生活、学习、工作等产生深刻影响。在这一背景下,生成式人工智能为宣传思想文化工作注入新特性,呈现“共频”样态、“共情”意识、“共生”景象与“共融”趋势,同时也带来了新的风险挑战。内隐渗透与意识形态侵蚀可能导致宣传环境的旋涡风险;拟态环境与信息遮蔽可能引发宣传阵地的“沼泽”风险;传播重构与对话区隔可能削弱宣传效能,导致“稀释”风险;文化囿限与“空心”现象则可能使宣传内容陷入“物化”风险。基于此,探索生成式人工智能时代宣传思想文化工作的创新路径,成为当前亟待解决的重要课题。As a strategic technology leading a new round of technological and industrial revolution and an important driving force of new productive forces,artificial intelligence is triggering transformations and reshaping in fields such as the economy,society and culture,profoundly impacting people's lives,learning and work.In this context,generative artificial intelligence injects new characteristics into publicizing,ideological and cultural work,demonstrating a mode of“common frequency”,“empathetic”awareness,“symbiotic”scenarios and“integrative”trends,while also bringing about new risks and challenges.Covert infiltration and ideological erosion may lead to vortex risks in the publicity environment;simulated environment and information obfuscation could trigger“swamp”risks in the publicity arena;indirect communication and dialogue segregation may weaken publicity effectiveness,resulting in“dilution”risks;cultural limitations and the“hollow”phenomenon may lead to the“objectification”risk for the content of publicity.Therefore,exploring innovative pathways for publicity,ideological and cultural work in the era of generative artificial intelligence has become an important issue that urgently needs to be addressed today.

关 键 词：生成式人工智能 宣传思想文化工作 意识形态 

分 类 号：D64[政治法律—政治学] D261.4[政治法律—中外政治制度]