种业市场竞争态势及其营销策略研究  

Study on the Competitive Landscape and Marketing Strategies of the Seed Industry Market

作　　者：杨璐璐[1] Yang Lulu(Zhoukou Polytechnic,Zhoukou,466000)

机构地区：[1]周口职业技术学院,周口466000

出　　处：《分子植物育种》2025年第4期1361-1367,共7页Molecular Plant Breeding

基　　金：河南省委河南省社会科学界联合会项目(QSNYJ2023088)资助。

摘　　要：本研究系统分析了种业市场的竞争态势及其营销策略,探讨了种业市场的定义与分类、发展历程、市场结构与特征以及行业壁垒与挑战。研究识别了全球种业市场整合和集中化趋势对市场竞争格局的深远影响,并解析了主要竞争者的市场策略与动态。此外,研究提出了针对种业企业的多样化营销策略,包括产品创新、品牌建设、价格优化、渠道管理和促销活动等,以提升市场竞争力和客户满意度。通过对典型案例的分析,本研究总结了成功企业的营销经验,并提出了推动种业市场健康发展和生态可持续性的具体建议。研究旨在为政策制定者和种业企业提供科学的理论支持和实践指导,助力种业在激烈的市场竞争中实现可持续发展。This study systematically analyzes the competitive dynamics and marketing strategies of the seed industry,exploring the definition and classification of the seed market,its development history,market structure and characteristics,as well as industry barriers and challenges.The research identifies the impact of global market consolidation and concentration trends on competitive landscapes and examines the strategies and dynamics of major market players.Additionally,the study proposes diversified marketing strategies for seed enterprises,including product innovation,brand building,pricing optimization,channel management,and promotional activities,to enhance market competitiveness and customer satisfaction.Through case studies of successful enterprises,the research summarizes effective marketing practices and provides specific recommendations to promote the healthy development and ecological sustainability of the seed industry.This study aims to offer scientific theoretical support and practical guidance for policymakers and seed enterprises,facilitating sustainable development in the face of intense market competition.

关 键 词：种业市场 竞争态势 营销策略 市场结构 行业壁垒 

分 类 号：F326.13[经济管理—产业经济] F326.12