湖湘中医药非物质文化遗产活态传承路径研究  

Research on the living transmission path of intangible cultural heritage of traditional Chinese medicine in Huxiang

作　　者：黄思瑞 吴美华 王欣怡 刘金红 夏新斌 HUANG Sirui;WU Meihua;WANG Xinyi;LIU Jinhong;XIA Xinbin(School of Humanities and Management,Hunan University of Traditional Chinese Medicine,Changsha 410208,China)

机构地区：[1]湖南中医药大学人文与管理学院,湖南长沙410208

出　　处：《资源开发与市场》2025年第4期532-539,共8页Resource Development & Market

基　　金：湖南省自然科学基金项目(编号:2021JJ30489、2024JJ7356);2022年度湖南省卫生经济与信息学会研究课题;湖南中医药大学校级课题项目(编号:2023CX133)。

摘　　要：在科技发展与传统文化融合创新的时代背景下,中医药作为宝贵的非遗资源承载着千年的智慧与经验,中医药非物质文化遗产对于促进人类健康、增强民族文化自信具有重要意义。采用fsQCA方法,构建以政策支持、市场需求、组织架构支持、媒介支持、主体支持为前因变量,将影响力作为结果变量,对湖湘32个代表性中医药非遗项目进行比较分析,探寻各影响因素与影响力间的复杂因果关系。结果发现:①单个条件要素并不构成必要条件;②高影响力组态分为“政策—市场—主体”三元协同型、“市场—媒介”双元驱动型、“政策—市场—媒介—主体”多元联动型3类,分别解释25.8%、22.0%、38.8%的案例;低影响力组态分为“政策—媒介”不足型、“市场—媒介”不足型、“政策—主体”不足型3类,分别解释58.5%、29.5%、15.4%的案例;③湖湘中医药非遗项目高影响力和低影响力的前因条件呈现出非对称性特征,各传承主体应结合非遗项目自身特点,选择最为适合的活态传承路径,以提升影响力。In the context of the integration and innovation of technological development and traditional culture,traditional Chinese medicine,as a precious intangible cultural heritage resource,carries a thousand years of wisdom and experience.The intangible cultural heritage of traditional Chinese medicine is of great significance in promoting human health and enhancing national cultural confidence.This paper used the fsQCA method to construct policy support,market demand,organizational structure support,media support,and inheritor support as antecedent variables,and influence as the outcome variable to compare and analyze 32 representative traditional Chinese medicine intangible cultural heritage projects in Huxiang,exploring the complex causal relationships between various influencing factors and influence.The results showed that:①A single conditional element did not constitute a necessary condition.②The high impact configuration was divided into three categories:The“policy market subject”ternary synergy type,the“market media”dual drive type,and the“policy market media subject”multi-dimensional linkage type,explaining 25.8%,22.0%,and 38.8%of cases respectively.Low impact configurations were divided into three categories:“policy media”deficiency type,“market media”deficiency type,and“policy subject”deficiency type,explaining 58.5%,29.5%,and 15.4%of cases respectively.③The antecedents of high and low influence of Hunan traditional Chinese medicine intangible cultural heritage projects exhibited asymmetric characteristics.Each inheritor should choose the most suitable living transmission path based on the characteristics of the intangible cultural heritage project to enhance its influence.

关 键 词：中医药 非物质文化遗产 模糊集定性比较分析 活态传承 

分 类 号：F062.1[经济管理—政治经济学]