基于价值共创视角的数字文旅空间生产——以粤港澳大湾区为例  

Digital tourism space production based on value co-creation perspective--Based on the case of Guangdong-Hong Kong-Macao Greater Bay Area

作　　者：郑辽吉 张鹏 李三喜 涂艳 陆源 ZHENG Liaoji;ZHANG Peng;LI Sanxi;TU Yan;LU Yuan(School of Economics and Management,Guangzhou Vocational University of Science and Technology,Guangzhou 510550,China)

机构地区：[1]广州科技职业技术大学经济与管理学院,广东广州510550

出　　处：《资源开发与市场》2025年第4期610-619,共10页Resource Development & Market

基　　金：教育部供需对接就业育人项目(编号:20230112024);广州科技职业技术大学科研项目(编号:GKD202205);广东省教育研究院民办教育研究基地项目(编号:2023JD20)。

摘　　要：本研究从价值共创理论出发,深入探究数字文旅空间生产的多维度模式,旨在阐明各维度要素的独特性与差异性对构建数字文旅生产的核心作用。本研究构建了一个包含服务、体验、管理及生态4个维度的数字文旅空间生产价值共创理论框架,并运用网络层次分析法(ANP)对这4个维度的价值共创强度进行了深入分析,揭示了粤港澳大湾区内数字文旅空间生产价值共创能力的区域差异。结果表明,在数字文旅空间生产中,体验维度相较于数字化生态、服务和管理维度,展现出更为优越的价值共创能力,成为数字文旅空间生产的核心。数字文旅空间生产是一个涉及多元主体价值共创与空间维度多元化的复杂过程。通过增强文旅业态的数字化、体验多元化、平台智能化及产业生态化能力,以价值共创的方式拓展数字文旅空间生产的维度,促进区域间空间生产的个性化与品牌化发展,提升粤港澳大湾区数字文旅空间生产的整体竞争力。This study examines the multidimensional model of digital cultural tourism spatial production through the lens of value co-creation theory.It aims to elucidate the unique and differentiated elements within each dimension that play a pivotal role in constructing digital cultural tourism production.A theoretical framework for the co-creation of value in digital cultural and tourism space production was developed,encompassing four dimensions:service,experience,management,and ecology.The Analytic Network Process(ANP)was employed to analyze the intensity of value co-creation across these dimensions,highlighting regional disparities in the co-creation capabilities of digital cultural and tourism space production in the Guangdong-Hong Kong-Macao Greater Bay Area.The results showed that the experiential dimension demonstrated superior value co-creation potential compared to the digital ecological,service,and management dimensions,positioning it as the core component of digital cultural and tourism space production.In conclusion,the production of digital cultural tourism spaces was a complex process that entails the co-creation of diverse stakeholder values and the diversification of spatial dimensions.By enhancing digitalization,diversifying experiences,improving platform intelligence,and strengthening industrial ecological capabilities within cultural and tourism sectors,this paper advocates for the expansion of digital cultural and tourism spatial production through value co-creation.This approach promotes personalized and branded development across regions,ultimately bolstering the overall competitiveness of digital cultural and tourism spatial production in the Guangdong-Hong Kong-Macao Greater Bay Area.

关 键 词：价值共创 数字文旅 空间生产 网络层次分析法 粤港澳大湾区 

分 类 号：F590-05[经济管理—旅游管理]