基于旅游知名度与网络文本分析的游客形象感知研究——以镇远古城为例  

Research on Tourist Image Perception Based on Tourism Reputation and Network Text Analysis:Taking Zhenyuan Ancient Town as an Example

作　　者：雷英 

机构地区：[1]贵州师范大学国际旅游文化学院

出　　处：《建筑与文化》2025年第4期233-235,共3页Architecture & Culture

摘　　要：文章通过百度指数及携程网获取研究数据,运用旅游知名度计算方法及文本分析等方法,研究镇远古城游客形象感知。结果显示:(1)镇远古城的网络旅游知名度在“中国十大最美古城”中排名第十。(2)游客评论中,各类情绪词频占比分别为:积极情绪占比71.84%,中性情绪占比15.53%,消极情绪占比12.62%。(3)基础设施及旅游服务是影响游客体验感的主要因素。根据结论提出相关建议,促进镇远古城旅游发展。The research data was obtained through Baidu Index and Ctrip,and the methods of tourism popularity calculation and text analysis were used to study the image perception of tourists in Zhenyuan Ancient Town.The results show that:(1)The online tourism popularity of Zhenyuan Ancient Town ranks tenth among the"Top Ten Most Beautiful Ancient Towns in China".(2)Among the comments from tourists,the frequency ratios of various emotional words are as follows:positive emotions account for 71.84%,neutral emotions account for 15.53%,and negative emotions account for 12.62%.(3)Infrastructure and tourism services are the main factors affecting tourists'experience.Based on the conclusions,relevant suggestions are put forward to promote the tourism development of Zhenyuan Ancient Town.

关 键 词：旅游知名度 文本分析 形象感知 镇远古城 

分 类 号：F592.7[经济管理—旅游管理]