关于内蒙古直播电商行业标准体系构建的思考与分析  

Thinking and Analysis on the Construction of Standards System of Livestreaming E-commerce Industry in Inner Mongolia

作　　者：赵蒙蒙 陈爱国 沈星宇 李岩 ZHAO Meng-meng;CHEN Ai-guo;SHEN Xing-yu;LI Yan(Inner Mongolia Institute of Quality and Standardization)

机构地区：[1]内蒙古自治区质量和标准化研究院

出　　处：《中国标准化》2025年第7期78-81,共4页China Standardization

摘　　要：本文基于内蒙古电商产业发展现状,从标准化发展、市场监管以及未来产业发展三个方面进行分析阐述。此外,通过对上海、广州、杭州等地电商发展前沿区域情况进行分析,因地制宜,根据内蒙古自治区特色区域情况,运用“聚沙成塔”的效应,通过构建标准体系将内蒙古自治区电商企业聚集起来,打造直播矩阵,夯实电子商务发展基础。Based on the development status of e-commerce industry in Inner Mongolia,this paper provides analysis and introduction from three aspects:standardization development,market supervision and future industrial development.In addition,the paper analyzes the e-commerce development in the frontier areas such as Shanghai,Guangzhou,and Hangzhou.Therefore,according to the regional characteristics of Inner Mongolia autonomous region,utilizing the clustering effect,the paper establishes a standards system to gather e-commerce enterprises in Inner Mongolia autonomous region for a livestreaming platform,to consolidate the foundation of e-commerce development.

关 键 词：直播电商 标准 标准体系 直播矩阵 

分 类 号：F724.6[经济管理—产业经济]