游戏化生存:理解数字媒体文化的一个新视角  

Gamified Survival:A New Perspective on Understanding Digital Media Culture

作　　者：战迪 ZHAN Di(Office of Social Science Administration,Shenzhen University,Shenzhen 518060,Guangdong,China;School of Media and Communication,Shenzhen University,Shenzhen 518060,Guangdong,China)

机构地区：[1]深圳大学社会科学部,广东深圳518060 [2]深圳大学传播学院,广东深圳518060

出　　处：《韶关学院学报》2025年第3期10-16,F0003,共8页Journal of Shaoguan University

摘　　要：作为由数字技术创造与培育的文化形态,数字媒体文化呈现出虚拟性、交互性、融合性、即时性、共享性、开放性等诸多特征。当下,游戏化生存已成为深入理解这一文化现象的新视角,其游戏功能已远远超越原单纯娱乐范畴,潜移默化地影响着人们的思维方式和行为习惯。其间,游戏化行动者凭借自由意志和自主行为,以不严肃的行动让游戏参与者共同严谨地专注于某项共同约定的规则秩序。此外,跨媒介叙事与人工智能技术的不断发展,进一步推动了数字媒体文化的繁荣,但同时也带来了伦理和社会秩序方面的挑战。因此,人类需要在迎接机遇的同时,坚守人本主义立场,努力寻求技术与人文之间的平衡支点。As a cultural form created and nurtured by digital technology,digital media culture showcases characteristics like virtuality,interactivity,integration,immediacy,sharing,and openness.Currently,gamified existence has become a novel perspective for deeply comprehending this cultural phenomenon.Its functions of games have extended far beyond the originally pure entertainment scope,subtly influencing people’s thinking patterns and behavior habits.In this context,gamified agents,relying on free will and autonomous actions,use non-serious behaviors to make game participants seriously focus on a set of mutually agreed-upon rules and orders.Moreover,the continuous development of transmedia storytelling and artificial intelligence technology has further promoted the prosperity of digital media culture;yet it has also brought challenges in terms of ethics and social order.Therefore,while seizing opportunities,we need to adhere to the humanistic stance and strive to find a balance between technology and humanity.

关 键 词：数字媒体文化 游戏化生存 人工智能 数字行动者 

分 类 号：G206[文化科学—传播学]