新疆社区≥55岁居民健康科普需求定性研究  

Qualitative study on demand of health science popularization among residents≥55 years old in Xinjiang communities

作　　者：路庆勇 古丽巴哈尔·卡德尔[1] 柳杨琦 张思怡 希尔库力·哈力克 魏学钰 LU Qingyong;Gulibahaer Kadeer;LIU Yangqi;ZHANG Siyi;Xierkuli Halike;WEI Xueyu(School of Public Health,Xinjiang Medical University,Urumqi,Xinjiang 830054,China)

机构地区：[1]新疆医科大学公共卫生学院,新疆乌鲁木齐830054

出　　处：《职业与健康》2025年第3期384-389,共6页Occupation and Health

基　　金：国家社会科学基金项目(17BRK030);省级大学生创新训练计划项目(S202310760041)。

摘　　要：目的访谈社区≥55岁居民深入了解健康科普需求现状,并听取相关建议,为改善老年科普工作提供实证依据。方法采用方便抽样法,于2023年2—7月对新疆南、北、东三疆域≥55岁的232名居民开展个人深入访谈,采用内容归纳法和主题框架分析法进行结果分析。结果≥55岁被访居民知识获取途径以大众或人际传播为主,科普内容以疾病防治(34.05%)、中医保健(27.08%)为首要需求,传播渠道以广播/电视节目(26.93%)、社区/医疗机构(23.70%)、网络/手机传媒(20.47%)为首要来源,科普专栏以在线网络媒体(56.44%)为首要需求,科普形式以图片(26.58%)、声音(26.37%)、人际互动(25.74%)为最可接受,且有23.71%的被访者表示不了解科普。结论≥55岁居民乐于接受健康知识普及,需拓展科普内容,创新传播渠道,融合多元形式,强化以组织传播提供科学、易懂、实用、有趣的科普知识尤为重要。Objective To understand the current situation of demand of health science popularization by interviewing residents≥55 years old in the community,listen to relevant suggestions,so as to provide empirical basis for improving the work of science popularization for the elderly.Methods From February to July 2023,a convenient sampling method was used to conduct personal in-depth interviews with 232 residents≥55 years old in the three regions of southern,northern and eastern Xinjiang.The content induction method and thematic framework analysis were used to analyze the results.Results At present,the way of knowledge acquisition for residents≥55 years old was mainly mass or interpersonal communication.The content of science popularization took disease prevention and control(34.05%),traditional Chinese medicine health care(27.08%)as the primary demand.The communication channels of science popularization took radio/TV programs(26.93%),community/medical institutions(23.70%),network/mobile media(20.47%)as the primary source.The column of science popularization took online network media(56.44%)as the primary demand.The most acceptable forms of science popularization were pictures(26.58%),sounds(26.37%)and interpersonal interaction(25.74%).And 23.71%of the respondents said they did not understand science popularization.Conclusion The residents≥55 years old are willing to accept the popularization of health knowledge,and it is particularly important to broaden the content of science popularization,innovate communication channels,integrate multiple forms,and strengthen the organizational communication to provide scientific,easy-to-understand,practical,and interesting popular science knowledge.

关 键 词：老年居民 科普 认知 需求 

分 类 号：R193[医药卫生—卫生事业管理]