消费与体验:2025年春节档电影的产业化发展趋势  

Consumption and Experience:The Industrialization Trends of the 2025 Spring Festival Film Season

作　　者：宋法刚[1] 李潇微 Song Fagang;Li Xiaowei

机构地区：[1]山东艺术学院传媒学院

出　　处：《四川戏剧》2025年第2期36-40,共5页Sichuan Drama

基　　金：国家社科基金后期资助项目“21世纪中国电影价值观研究”(项目编号:21FYSB006);泰山学者工程专项经费资助项目的研究成果。

摘　　要：2025年中国电影春节档的6部上榜影片,虽然票房差异较大,但质量水准、审美体验等方面都各有千秋。无论是题材的非现实性还是类型的延续性,都让2025年春节档电影成为一种新型消费模式的探索与尝试,尤其是《哪吒之魔童闹海》的现象级票房的诞生,同样呈现出观众的审美及消费趋向的走势,其背后是电影产业化在新阶段的多元生态的嬗变和发展。Each of the six top-grossing films of the 2025 Chinese Spring Festival film season,despite their significant differences in box office performance,excels in terms of quality and aesthetic experience.Both the non-realistic nature of their themes and the continuity of their genres position the 2025 Spring Festival film season as an exploration of a new consumption model.Notably,the phenomenal box office success of Nezha 2 reflects evolving audience preferences in aesthetics and consumption.This trend underscores the transformation and development of a diversified ecosystem within the film industry at this new stage.

关 键 词：2025年春节档电影 想象力消费 电影产业化 电影工业美学 

分 类 号：J943[艺术—电影电视艺术]