医防融合背景下儿童健康科普形式拓展及效果优化研究——天津市某三甲儿童专科医院微信公众号科普实践  

Research on the expansion of forms and optimization of effects of children’s health science popularization in the context of medical and preventive integration:a case study of wechat public account science popularization practice in a tertiary Children’s hospital in Tianjin

作　　者：李兆星 從竹 闫宏妍 东振彩[1] LI Zhaoxing;CONG Zhu;YAN Hongyan;DONG Zhencai(Tianjin Children’s Hospital(Children’s Hospital of Tianjin University),Tianjin 300134,China)

机构地区：[1]天津市儿童医院/天津大学儿童医院,天津300134

出　　处：《现代医院》2025年第4期599-602,共4页Modern Hospitals

基　　金：天津市医院协会科研项目(2024zc057)。

摘　　要：目的探索儿童健康科普的形式拓展及效果优化路径,进一步增强科普传播效果,提升儿童健康素养。方法选取天津市某三甲儿童专科医院微信公众号为研究对象,运用案例分析法、数据采集法,统计健康科普文章的篇数比重、形式比重、阅读量等数据,对健康科普的传播效果进行量化分析,基于数据反映问题,提出策略。结果本研究对184篇文章进行研读,最终对61篇科普文章深入分析。在科普内容方面,总阅读量10万+的文章共2篇,平均阅读量较多分布在1000~3000人次区间,转发量和在看数维持在4~15人次的较低水平。在科普形式方面,视频类平均阅读量约为3600余人次,漫画类平均阅读量为8800余人次,均低于传统图文类平均阅读量。结论基于儿童健康科普内容精准度不高、形式创新度不足的问题,提出以受众为中心优化内容、拓展形式的优化路径,为医疗机构进一步发挥微信公众号作用,提升儿童健康科普水平提供借鉴和参考。Objective To explore the path of expanding the forms and optimizing the effects of children’s health science popularization,further enhance the dissemination effect of science popularization,and improve children’s health literacy.Methods The WeChat public account of a tertiary pediatric hospital in Tianjin was selected as the research object.Using case analysis and data collection methods,statistics on the proportion of health science articles,the proportion of forms,reading volume,and other data were collected.Quantitative analysis was conducted on the dissemination effect of health science popularization.Strategies were proposed based on the problems reflected in the data.Results In this study,184 articles were studied,and 61 science popularization articles were analyzed in depth.In terms of science content,there were 2 articles with a total reading volume of over 100000.The average reading volume was mostly distributed in the range of 1000-3000 views,and the number of forwards and views maintained a low level of 4-15 views.In terms of the form of science popularization,the average reading volume of video content was about 3600 views,and the average reading volume of comic content was about 8800 views,both lower than the average reading volume of traditional graphic content.Conclusion Based on the problems of low accuracy of children’s health science content and insufficient formal innovation,an optimization path centered on the audience to optimize content and expand forms is proposed.This provides a reference for medical institutions to further leverage the role of WeChat public accounts and improve the level of children’s health science popularization.

关 键 词：医防融合 儿童医院 微信公众号 健康科普 传播策略 

分 类 号：R193.2[医药卫生—卫生事业管理] G206.3[医药卫生—公共卫生与预防医学]