消费新常态——会奖旅游给新时期城市消费经济发展带来的积极作用  

The New Normal of Consumption——The Positive Impact of MICE Tourism on the Development of Urban Consumption Economy in the New Era

作　　者：裴超 

机构地区：[1]不详

出　　处：《中国会展》2025年第6期24-27,共4页China Conference & Exhibition

摘　　要：提振消费是当前推动经济发展的重要任务。随着我国经济步入新周期,在扩大消费领域发展方面,以会议、论坛、赛事、节庆、演唱会等为主题的活动经济发挥了越来越重要的作用。而会奖旅游作为会议领域的重要组成,在近些年促进城市经济消费发展方面,也发挥了重要的关键作用,是构建促进城市消费经济体系的因素之一。围绕会奖吃住行、游购娱六要素建立的综合性消费体系,在创新经济中起到重要影响。伴随创新理念的不断深入,新企业、新业态、新群体正在成为主导会奖旅游市场的重要客群,开始改变原有会奖业的发展模式。同时,在会奖创新发展的带动下,会奖市场对城市消费经济发展也产生了积极作用。在服务消费市场的前提下,会奖旅游不仅自身发生蜕变,也对消费经济起到重要利好。而这一现象不仅受到业界的广泛关注,还进一步给城市经济产业发展带来一定影响。Boosting consumption is an important task for promoting economic development at present.As China's economy enters a new cycle,the event economy,which is themed around conferences,forums,sports events,festivals,and concerts,has played an increasingly signifi cant role in expanding the development of the consumption sector.As an important part of the conference industry,incentive travel has also played a crucial role in promoting the development of urban economic consumption in recent years and is one of the factors in building a consumption economic system that promotes urban development.The comprehensive consumption system established around the six elements of accommodation,food,transportation,sightseeing,shopping,and entertainment has had a signifi cant impact on the innovative economy.With the continuous deepening of innovative concepts,new enterprises,new business forms,and new groups are becoming the dominant customer groups in the incentive travel market,beginning to change the original development model of the incentive travel industry.At the same time,under the impetus of the innovative development of incentive travel,the incentive travel market has also had a positive effect on the development of urban consumption economy.Under the premise of serving the consumption market,incentive travel not only undergoes its own transformation but also brings signifi cant benefi ts to the consumption economy.This phenomenon has not only attracted widespread attention from the industry but also has a certain impact on the development of urban economic industries.

关 键 词：城市经济发展 消费经济 新周期 会奖旅游 

分 类 号：F713[经济管理—产业经济]