纹身“污名化”背景下我国体育明星身份管理研究  

Tattoo"stigmatization"-A Study on the Identity Management of Sports Stars in China

作　　者：唐子棋 邱建国[1] TANGZiqi;QIU Jianguo(Sports Academy,Ludong University,Yantai Shandong,264025,China)

机构地区：[1]鲁东大学体育学院,山东烟台264025

出　　处：《四川体育科学》2025年第2期26-30,36,共6页Sichuan Sports Science

摘　　要：体育明星纹身现象越来越成为一个被世人关注的热点问题。利用资料法、参与观察法、访谈法,从纹身“污名化”的社会学视角,论证了纹身现象的社会影响以及我国体育明星进行身份管理的应对策略。研究认为:古今中外,纹身一直以来都是一种常见的社会现象,不足为奇;如果普通大众出于某种原因进行纹身,未置可否;但是作为体育明星,因其是社会关注的焦点、青少年的偶像,纹身不仅会对社会产生不良影响,而且还会抹黑自身形象,自毁前程。旨在规范我国体育明星的社会公众形象,发挥体育明星的正确引领作用,构建积极向上的体育环境,最终助力于体育强国战略的有效实施。The phenomenon of sports star tattoos has become a hot issue to the world.Using the data method,participant observation method and interview method,from the sociological perspective of tattoo"stigmatization",the study demonstrates the social impact of tattoo phenomenon as well as the coping strategies of identity management of sports stars in China.The study believes that tattoos have always been a common social phenomenon in both ancient and modern times,which is not surprising;If the general public gets tattoos for some reason,there is no doubt about it;But as sports starts,because it is the focus of social attention and the idols of teenagers,tattoos will not only have a negative impact on the society,but also tarnish their own image and destroy their future.The aims to standardize the social public image of China's sports stars,to play the correct leading role of sports stars,to build a positive sports environment,and ultimately to help the effective implementation of the strategy of building a strong sports country.

关 键 词：纹身 污名化 体育明星 身份管理 

分 类 号：G80-059[文化科学—运动人体科学]