产业链视角下我国体育服务综合体融合发展路径研究  

Research on the Integrated Development Path of my country's Sports Service Complex from the Perspective of Industry Chain

作　　者：马奕茗 MA Yiming(Institute of Physical Education,Henan University,Kaifeng Henan,475001,China)

机构地区：[1]河南大学体育学院,河南开封475001

出　　处：《四川体育科学》2025年第2期109-112,117,共5页Sichuan Sports Science

摘　　要：基于产业链视角,运用文献分析法、逻辑分析法概述了我国体育服务综合体的发展现状,并通过分析绘制产业链图谱,指出其在空间链、企业链、供需链和价值链四个维度中存在的问题:对经济或自然资源依赖性高导致地区间差异大;上下游企业整合度低、服务融合深度不够;供需不平衡、不能充分带动体育消费;核心服务定位不准确,无法充分发挥自身价值。最后提出发展路径:做好各类型综合体空间布局前期规划;引入市场化运作模式高效整合资源,提高服务效率;以消费者多元化生活休闲娱乐需求为导向进行供给侧改革;挖掘优势资源,加强技术创新水平,提高产业链附加值。Based on the perspective of the industry chain,this paper summarizes the development status of China's sports service complex using literature analysis and logic analysis,and points out its existence in the four dimensions of the space chain,enterprise chain,supply chain and value chain from the perspective of the industry chain Through the analysis and drawing of the industrial chain map of China's sports service complex,the development path was finally proposed:do a good job in the preliminary planning of the spatial layout of various types of complexes;introduce a market-oriented operation model to efficiently integrate resources and improve service efficiency;to diversify consumers Supply-side reforms should be guided by the demand for life,leisure and entertainment;excavate superior resources,strengthen technological innovation,and increase the added value of the industrial chain.

关 键 词：产业链 体育服务综合体 发展路径 

分 类 号：G80-052[文化科学—运动人体科学]