乡村振兴背景下乡村旅游业发展路径探究  

Research on the development path of rural tourism under the background of rural revitalization

作　　者：陈敏 CHEN Min(Xianzong Town People’s Government,Hanshan County,Maanshan 238181,China)

机构地区：[1]含山县仙踪镇人民政府,安徽马鞍山238181

出　　处：《安徽农学通报》2025年第8期141-144,共4页Anhui Agricultural Science Bulletin

摘　　要：为探究乡村振兴背景下乡村旅游业的发展路径,以安徽含山县仙踪镇为案例,梳理其乡村旅游发展现状,分析乡村旅游在乡村振兴中的作用,探讨其乡村旅游业发展过程中亟需解决的关键问题,并提出相应策略。仙踪镇依托丰富的自然资源、深厚的历史文化底蕴及独特的民俗风情,通过开发特色景点、举办节庆活动等举措,有效推动了乡村产业融合、人才回流、文化传承、生态保护及组织建设,成为乡村振兴的重要支撑点。然而,当前其在基础设施建设、旅游产品开发、专业人才培养、环境保护、资金投入及营销宣传等方面还存在提升空间。针对上述待提升环节,提出完善交通网络、住宿接待、餐饮服务及公共卫生设施等基础设施建设;深入挖掘乡村特色文化元素,创新差异化旅游产品;通过人才引进和培训,加强旅游人才培养;通过增强环保意识以及遵循可持续发展的开发理念,加强生态环境保护;通过金融体制改革及构建创新投资结构,拓宽融资渠道;充分利用新媒体平台,优化营销策略等路径。本文为促进乡村旅游业的高质量发展及推动乡村振兴提供参考。To explore the development pathways of rural tourism under the background of rural revitalization,this study takes Xianzong Town in Hanshan County,Anhui Province as a case.The current status of its rural tourism development was sorted out,its role in rural revitalization was analyzed,the key problems that need to be urgently solved in the development process were discussed,and corresponding strategies were proposed.Leveraging abundant natural resources,profound historical-cultural heritage,and unique folk customs,Xianzong Town has effectively promoted rural industrial integration,talent returning,cultural inheritance,ecological conservation,and organizational development through initiatives such as characteristic scenic spot development and festival events,establishing itself as a crucial supporting pillar for rural revitalization.However,challenges persist in infrastructure construction(transportation networks,accommodation facilities,catering services,and public sanitation),tourism product innovation,professional talent cultivation,environmental protection,funding mechanisms,and marketing strategies.To address these shortcomings,the strategies were proposed:enhancing infrastructure through improved transportation networks,lodging facilities,catering services,and public health systems;innovating differentiated tourism products by deeply exploring local cultural elements;strengthening the cultivation of tourism talents through talent introduction and training;implementing ecological and environmental protection by enhancing environmental awareness and following the development concept of sustainable development;expanding financing channels through financial system reform and innovative investment structures;optimizing marketing strategies utilizing new media platforms.This research provides practical references for promoting high-quality rural tourism development and advancing rural revitalization strategies.

关 键 词：乡村旅游 农村经济 乡村振兴 可持续发展 

分 类 号：F592.7[经济管理—旅游管理] F323[经济管理—产业经济]