政务抖音短视频中的关系行为及表达创新研究  

Relational Acts and Creative Linguistic Expressions in Government Tik Tok Short Videos

作　　者：夏秸[1] 陈航 XIA Jie;CHEN Hang(School of Foreign Languages,Jiangsu University of Science and Technology,Zhenjiang Jiangsu 212100,China)

机构地区：[1]江苏科技大学外国语学院,江苏镇江212100

出　　处：《江苏科技大学学报(社会科学版)》2025年第1期59-65,73,共8页Journal of Jiangsu University of Science and Technology(Social Science Edition)

基　　金：江苏省社科基金一般项目“突发事件背景下新型主流媒体情感传播的人际语用研究”(22YYB007);江苏省哲学社会科学项目“融媒时代主流媒体新闻报道中的情感传播能力提升研究”(2022SJYB2250)。

摘　　要：政务新媒体已成为新媒体内容生产的重要增量,在建构政务结构和社会公众关系中起着至关重要的作用。以五个公安类抖音短视频为语料,基于语用学领域“关系行为”的概念,对政务新媒体传播中的关系建构策略及其语言实现方式进行研究发现,交互、警示、分享、宣扬和表情是公安类抖音号实施的主要关系行为,不同的关系行为通过创新性的言语表达方式来塑造公安部门为民、亲民的良好形象,以构建和谐的警民关系。对公安类抖音号传播力的研究可为政务新媒体提升服务效能提供有益参考,也可为其他政府部门的政务新媒体视频制作提供有益启示。Social media in government has become an important increment in the production of new media content,playing a crucial role in constructing the relationship between government structure and the public.Drawing on the notion of"relational acts"in pragmatics,this paper explores the relational strategies and their linguistic realizations in social media in government communication based on short video data collected from five police Tik Tok accounts.Results show that interacting,warning,sharing,praising,and expressing are main relational acts performed which are realized by creative linguistic expressions in police Tik Tok short videos,constructing a positive image of the police sector which is for the people and with the people and building a harmonious police-people relationship.This study can provide valuable reference to the enhancement of communication capacity of police Tik Tok accounts while shedding new light on social media in government production by other government sectors.

关 键 词：公安抖音短视频 关系行为 表达方式 

分 类 号：H030[语言文字—语言学]