健身直播教练身份建构的人际语用研究  

An Interpersonal Pragmatic Study on Fitness Live-Streaming Trainers′Identity Construction

作　　者：张静 黄冬霞[1] ZHANG Jing;HUANG Dongxia(School of Foreign Languages,Jiangsu University of Science and Technology,Zhenjiang Jiangsu 212100,China)

机构地区：[1]江苏科技大学外国语学院,江苏镇江212100

出　　处：《江苏科技大学学报(社会科学版)》2025年第1期66-73,共8页Journal of Jiangsu University of Science and Technology(Social Science Edition)

基　　金：江苏省社会科学基金一般项目“突发事件背景下新型主流媒体情感传播的人际语用研究”(22YYB007)。

摘　　要：身份建构具有的多元性以及动态选择性特点是人际语用学面临的新挑战。在交际过程中,交际者可以根据交际目的动态地构建多重语用身份。迅速发展的网络技术孕育了大量的网络话语,为人际语用学提供了全新语料。就健身直播教学而言,如何在无法面对面指导的网络环境下建构特定的身份来维持粉丝学员的粘性是直播成功与否的重要因素。健身教练充分考虑到线上教学师生分离、健身教学所要求的高行动性以及学员心理情感的特殊需求,在直播过程中综合使用了多种话语实践类型,主要建构了专业指导者、行动倡导者、监督纠错者和正能量传递者四种语用身份,成功维系了教练与学员之间和谐的人际关系,取得了良好的直播效果。对健身直播教练身份建构的研究能为健身直播行业提供重要参考,并为推动全民健身事业作出一定贡献。Identity construction is a new challenge for interpersonal pragmatic studies,which is featured by diversity and dynamic choices.In the process of communication,communicators can dynamically construct multiple pragmatic identities most beneficial to their communicative purposes.Rapidly developing Internet technology generates substantial online discourse,providing new data for interpersonal pragmatic studies.In a virtual environment where face-to-face guidance is absent,the way the fitness live streaming trainers construct their identities to keep the audience staying with them seems to be a determinant of success.Due to the characteristics of fitness live training,which is characterized by isolation of teachers and students and the great demand of practicing,and students′psychological and emotional needs,many fitness trainers integrate various discursive construction strategies while teaching online and construct four main pragmatic identities:professional mentor,action advocate,supervisor and positive energy transmitter,which turns out to be a great success and has inspired mass enthusiasm for fitness.

关 键 词：人际语用学 语用身份 健身直播教学 话语建构 全民健身 

分 类 号：H030[语言文字—语言学]