竞争环境下企业创新技术的许可策略  

Licensing Strategies for Innovative Technologiesin a Competitive Environment

作　　者：高纪平 周青[1] GAO Jiping;ZHOU Qing(School of Management,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China)

机构地区：[1]杭州电子科技大学管理学院,浙江杭州310018

出　　处：《杭州电子科技大学学报(社会科学版)》2025年第2期14-24,共11页Journal of Hangzhou Dianzi University:Social Sciences

基　　金：国家自然科学基金重点项目(71932005);国家社会科学基金重大项目(24&ZD283)。

摘　　要：技术许可是企业加速新技术扩散和实现技术商业价值的重要手段。为了研究竞争环境中的企业如何实施技术许可策略,文章构建了一个包含两个制造商的双寡头竞争模型,并且其中一个制造商为创新技术拥有者。通过对比分析无许可、固定收费许可和单位收费许可三种模式下两企业的利润和产量,探讨了竞争市场中创新技术拥有者的技术许可策略选择和技术扩散问题。研究结果显示:在竞争环境下,当新技术的市场吸引力较小时,技术许可策略并不能给技术拥有者带来更多利润。单位收费许可模式可以减缓企业间的竞争,但并不总是技术拥有企业的最优选择。研究还表明,新技术的市场吸引力越大,技术拥有者越倾向于选择固定收费许可模式。Technology licensing is a crucial means for firms to accelerate the diffusion of new technologies and realize their commercial value.To explore how firms implement technology licensing strategies in a competitive environment,this study constructs a duopoly competition model with two manufacturers,where one firm owns the innovative technology.By comparing the profits and outputs of both firms under three licensing modes—no licensing,fixed-fee licensing,and per-unit licensing—this study examines the technology owner's strategic choice of licensing and the diffusion of technology in a competitive market.The results indicate that when the attractiveness of the new technology market is low,technology licensing does not necessarily generate higher profits for the technology owner.While per-unit licensing can mitigate competition between firms,it is not always the optimal choice for the technology-owning firm.Additionally,the study finds that the greater the market attractiveness of the new technology,the more likely the technology owner is to adopt a fixed-fee licensing model.

关 键 词：技术许可 技术扩散 市场竞争 

分 类 号：C394[社会学]