浙东诗路文化沉积及其旅游场景化表达  

On the Cultural Sedimentation and Tourism Scene Manifestation of Eastern Zhejiang Poetry Road

作　　者：汤蓉岚 李跃军 Tang Ronglan;Li Yuejun(School of Business,Taizhou University,Taizhou 318000,China)

机构地区：[1]台州学院商学院,浙江台州318000

出　　处：《台州学院学报》2025年第2期45-51,共7页Journal of Taizhou University

基　　金：文化和旅游部部级社科研究项目“共同富裕视域下乡村旅游资源开发模式比较研究”(22DY20)。

摘　　要：浙东诗路是一条具有“诗”文化特色的古道旅游线,加强其文旅深度融合,对于传承与创新诗路文化、提升旅游线路品质、促进地方经济发展等方面意义重大。浙东诗路文化沉积深厚又颇具特色,文化沉积物与文化沉积层理类型多样,诗作内容涉及的景区景点多,诗作数量与景观资源呈现出差异性与线状延伸的特点,并受到旅游资源、宗教文化、名人效应等多因素的影响。然而,在文旅融合过程中,浙东诗路在空间环境、体验性和文旅融合等方面的旅游场景表达上仍然存在诸多问题。为此,浙东诗路应充分剖析文化沉积资源,突出“诗”文化体验,创新“点”场景表达,强化“路”场景延伸,才能更好地推进文旅深度融合。The Poetry Road in Eastern Zhejiang is an ancient tourism route distinguished by its"poetry"cultural identity.To promote the deep integration of culture and tourism holds great significance for inheriting and innovating the heritage of the Poetry Road,enhancing the quality of tourism routes,and promoting local economic development.The Road boasts rich and distinctive cultural sedimentation,characterized by diverse types of cultural deposits and stratified cultural layers.Its poetic works are linked to numerous scenic sites,with variations in the quantity of poetry and the distribution of landscape resources exhibiting both regional disparities and linear extension patterns.These features are influenced by factors such as tourism resources,religious culture,and celebrity influence.However,challenges persist in the development of tourism scenarios along the Road,particularly in spatial planning,experiential engagement,and cultural-tourism integration.To address these issues,it is necessary to thoroughly analyze its cultural sedimentation resources,highlight the cultural experience of"poetry",innovate the new scene manifestations of"spot",and strengthen the extension of"road"scenes.Only through such measures can the deep integration of culture and tourism be effectively advanced.

关 键 词：浙东诗路 文旅融合 文化沉积理论 场景理论 

分 类 号：F592.7[经济管理—旅游管理]