创业失败学习对农村电商再创业绩效的影响研究——基于层级回归与fsQCA的分析  

Study on the Impact of Entrepreneurial Failure Learning on Re-Entrepreneurial Performance of Rural E-Commerce——Based on Hierarchical Regression and Fsqca Analysis

作　　者：耿广汉 刘献利 杜鹏程[2] GENG Guanghan;LIU Xianli;DU Pengcheng(School of Management,Anhui University of Science and Technology,Bengbu,Anhui,233030,China;School of Business,Anhui University,Hefei,Anhui 230601,China)

机构地区：[1]安徽科技学院管理学院,安徽蚌埠233030 [2]安徽大学商学院,安徽合肥230601

出　　处：《西安石油大学学报(社会科学版)》2025年第2期36-44,共9页Journal of Xi’an Shiyou University:Social Science Edition

基　　金：国家社科基金一般项目“市场导向驱动绿色技术创新的内在机理及政策优化研究”(23BJY080);安徽省高校哲学社会科学重点研究项目“财经类大学生创业韧性的影响因素及提升路径研究”(2023AH051834);安徽科技学院质量工程项目“面向新商科'五位一体'大学生创业实践体系构建与探索”(Xj2022175)。

摘　　要：基于资源保存理论,以沪苏浙皖305名农村电商创业者为研究样本,通过层级回归和模糊集定性分析(fsQCA)相结合的方法,探究创业失败学习对农村电商再创业绩效的影响机制。结果表明:创业失败学习对农村电商再创业绩效具有正向影响;创业韧性在创业失败学习与再创业绩效关系中发挥部分中介作用;创业榜样正向调节了创业韧性对再创业绩效的作用,调节了创业韧性在创业失败学习与再创业绩效之间的中介效应。由必要性检验可知,单个条件变量无法单独解释农村电商再创业绩效提升机制,通过充分性组态分析,共形成4条农村电商再创业高绩效组态路径,组态构型结果为农村电商再创业绩效改善提供了新思路。Based on the resource conservation theory,305 rural e-commerce entrepreneurs from Shanghai,Jiangsu,Zhejiang and Anhui were taken as research samples,and the influence mechanism of entrepreneurial failure learning on rural e-commerce re-entrepreneurship performance was explored through the combination of hierarchical regression and fuzzy set qualitative analysis(fsQCA).The results show that entrepreneurial failure learning has a positive impact on rural e-commerce re-entrepreneurship performance;Entrepreneurial resilience plays a mediating role in the relationship between entrepreneurial failure learning and entrepreneurial performance;The entrepreneurial role model positively moderates the effect of entrepreneurial resilience on re-entrepreneurial performance,and moderates the mediating effect of entrepreneurial resilience between entrepreneurial failure learning and re-entrepreneurial performance.It can be seen from the necessity test that a single condition variable cannot explain the performance improvement mechanism of rural e-commerce re-entrepreneurship alone.Through the adequacy configuration analysis,a total of four rural e-commerce re-entrepreneurship high performance configuration paths are formed,and the configuration results provide new ideas for the performance improvement of rural e-commerce re-entrepreneurship.

关 键 词：创业失败学习 创业韧性 创业榜样 再创业绩效 

分 类 号：F323.3[经济管理—产业经济] F724.6