互动仪式链视角下高校图书馆地域文化传播研究——以苏州大学图书馆为例  

Research of Regional Cultural Communication in University Libraries from the Perspective of Interaction Ritual Chain:A Case Study of Soochow University Library

作　　者：袁晓明[1] 马俊芬 Yuan Xiaoming;Ma Junfen

机构地区：[1]苏州大学图书馆

出　　处：《图书馆学研究》2025年第3期35-41,共7页Research on Library Science

基　　金：苏州市图书馆学会项目“基于SECI模型的图书馆短视频传播营销策略研究”(项目编号:23-A-08)的研究成果之一。

摘　　要：地域文化作为中华优秀传统文化的地域构成和具象展演,其传播和传承对优秀传统文化的发展具有重要意义和价值。以苏州大学图书馆地域文化传播活动为例,基于互动仪式链理论视角构建地域文化的环境、教学、历史和网络互动情境和读者群体,从微观层面探究互动仪式中群体共同焦点关注引发情感连带、互动仪式结果的符号标志及情感能量对读者地域文化认同和文化传播行为的动力机制,以期为高校图书馆从读者情感角度出发推广传统文化提供经验借鉴。Regional culture,as the regional composition and concrete manifestation of traditional Chinese culture,has significant value for the development of traditional culture through its dissemination and inheritance.The article takes the regional cultural communication activities of Soochow University Library as an example.Based on the perspective of interaction ritual chain theory,it constructs the environment,teaching,history,network interactive context,and reader groups related to regional culture.From a micro level,it analyzes the symbols of emotional linkage triggered by shared focus and attention,the symbols of interactive ritual results,and the driving mechanism of readers'regional cultural identity and cultural communication behavior.This analysis aims to provide experience and reference for promoting traditional culture from the perspective of readers'emotions in university libraries.

关 键 词：高校图书馆 地域文化传播 互动仪式链 情境 

分 类 号：G252[文化科学—图书馆学]