青岛城市形象宣传片的声音景观研究  

Research on the Soundscape of Qingdao City's Image Promotional Videos

作　　者：邢雪晶[1] XING Xuejing(College of Foreign Languages,Shandong University of Science and Technology,Qingdao Shandong,266590,China)

机构地区：[1]山东科技大学外国语学院,山东青岛266590

出　　处：《文化创新比较研究》2025年第10期30-34,共5页Comparative Study of Cultural Innovation

基　　金：2023年度青岛市社会科学规划研究项目“青岛城市形象片的声音景观研究”(项目编号:QDSKL2301099)。

摘　　要：城市形象宣传片对提升城市形象、塑造城市品牌和增强城市文化软实力具有重要意义。该文研究了1998—2024年青岛官方发布的17部城市形象宣传片,发现青岛城市宣传片的声音景观特征如下:(1)多数宣传片都使用了基调音、信号音和标志音三种声音景观;(2)三种声音景观的元素组成数量呈不均匀状态;(3)基调音和信号音元素比较固定,而标志音的元素比较宽泛和丰富。这些特征不仅彰显了青岛丰富的声音景观资源,也体现了青岛作为海滨城市的基本特征和文化符号,以及青岛文化的多元性和包容性。但是,在研究中也发现了宣传片存在的两大问题:一是解说语言的单一化;二是故事叙事的扁平化。对此,该文提出了两条建议:一是实现语言国际化和本土化相结合;二是重塑青岛故事内核。City image promotional videos are of great significance in enhancing the city's image,shaping its brand,and strengthening its cultural soft power.This article studied 17 official city image promotional videos released by Qingdao from 1998 to 2024 and found that the soundscape characteristics of Qingdao promotional videos are as follows.(1)Most promotional videos use three types of Soundscape:keynote sounds,signals and soundmarks;(2)the number of elements in the three types of soundscapes is uneven;(3)the elements of keynote sounds and signals are relatively fixed,while the elements of soundmarks are relatively broad and rich.These features not only showcase the rich soundscape resources of Qingdao,but also reflect the basic characteristics and cultural symbols of Qingdao as a coastal city,as well as the diversity and inclusiveness of Qingdao culture.However,two major problems were also found in the study of promotional videos:one is the singularity of narration language;the second is the flattening of storytelling.In this regard,the article proposes two suggestions:firstly,to combine language internationalization and localization;secondly to reshape the core of Qingdao's story.

关 键 词：青岛 城市形象宣传片 声音景观 基调音 信号音 标志音 

分 类 号：J959[艺术—电影电视艺术]