我国农业信息媒介化传播的历史演进、传播特征与未来趋势  

The Historical Evolution,Communication Characteristics,and Future Trends of Media-Based Agricultural Information Dissemination in China

作　　者：李天龙 Li Tianlong

机构地区：[1]西安邮电大学数字艺术学院 [2]陕西省公众科学素质与技术创新研究中心,陕西西安710121

出　　处：《中州学刊》2025年第4期168-176,共9页Academic Journal of Zhongzhou

基　　金：国家社会科学基金重点项目“共同富裕背景下城乡信息分化及其治理研究”(23AXW007)。

摘　　要：20世纪以来,中国农业信息传播经历了从幻灯到互联网的媒介化演变,这一历程不仅映射出技术进步的足迹,也揭示了农业信息传播的深刻变革。农业信息媒介化传播的演进凸显了三个核心特征:农业信息媒介化传播的互动性和参与性特征推动了农业现代化进程,多元化和集成化特征丰富了农民获取信息的途径,智能化和个性化特征增强了农民应对复杂农业环境的能力。展望未来,农业信息传播将趋向内容精细化与渠道多元化,内容上强调不断满足“三农”需求与个性化定制,渠道上利用新兴媒体和技术,提升传播效率和农业生产生活的智能化水平。农民主体地位日益显著,成为信息传播的主动参与者,这一转变将促使农业信息传播更贴近实践、更注重人的发展,加速推动农业现代化的全面实现。Since the 20th century,the dissemination of agricultural information in China has undergone a process of media evolution,transitioning from slides to the Internet.This transformation not only reflects the trajectory of technological progress but also reveals profound changes in agricultural information dissemination.The evolution of media-based agricultural information dissemination highlights three core characteristics:the interactivity and participatory have accelerated the process of agricultural modernization;the diversification and integration have enriched farmers’access to information;and the intelligence and personalization have enhanced farmers’capacaity to address complex agricultural environments.Looking ahead,the dissemination of agricultural information is expected to move toward content refinement and channel diversification.In terms of contents,continuous efforts should be made to meet the evolving demands of“issues concerning agriculture,rural areas,and farmers”while advancing personalized customization.In terms of channels,emerging media and technologies will be leveraged to improve communication efficiency and elevate the intelligence level of agricultural production and daily life.With the growing prominence of farmers becoming central roles and active participants in information dissemination,this transformation will ensure that agricultural communication becomes more grounded in realities and prioritizes human development,accelerating the comprehensive realization of agricultural modernization.

关 键 词：农业信息传播 媒介化传播 媒介技术 

分 类 号：G209[文化科学—传播学] S210[农业科学—农业机械化工程]