农村地区新能源汽车市场潜力与发展策略  

New Energy Vehicle Market Potential and Development Strategies in Rural Areas

作　　者：邹波[1] 房宏霞 ZOU Bo;FANG Hongxia(Jiangxi University of Technology;Jiangxi Agricultural University)

机构地区：[1]江西科技学院 [2]江西农业大学

出　　处：《上海节能》2025年第4期473-479,共7页Shanghai Energy Saving

基　　金：江西科技学院协同创新中心开放基金项目“基于顾客感知价值新能源汽车消费者购买驱动因素研究”(XTCX2107);2023年度江西省高校人文社会科学研究项目“赣西地区祠堂文化的保护、传承与发展研究”(MZ23101)的研究成果。

摘　　要：基于新能源汽车下乡和新能源汽车配套设施建设的相关政策,分析农村地区地域特征,包括自然因素和人文因素对新能源汽车在农村地区推广的优劣,以及农村居民购买偏好,包括社会、家庭、个人因素对决策购买新能源汽车的影响,揭示了农村地区新能源汽车市场虽存在基础配套设施落后,农民购买力不足等问题,但总体来看市场前景广阔,发展潜力巨大,提出了新能源汽车在农村地区发展需加大政策支持力度,加快配套设施建设,加强宣传力度,提高农民收入等相关建议。Based on relevant policies for new energy vehicles to go to the countryside and the construction of supporting facilities for new energy vehicles,the regional characteristics of rural areas are analyzed,including the advantages and disadvantages of natural and cultural factors on the promotion of new energy vehicles in rural areas,as well as the purchasing preferences of rural residents,including social,family,and personal factors.The new energy vehicle market in rural areas is faced with problems such as backward infrastructure facilities and insufficient purchasing power of farmers.However,overall,the market has broad prospects and huge development potential.It is proposed that the development of new energy vehicles in rural areas needs to increase policy support,accelerate the construction of supporting facilities,strengthen publicity,and increase farmers' income.

关 键 词：新能源汽车 农村市场 农民决策行为 市场潜力 

分 类 号：F323.7[经济管理—产业经济]