文旅融合背景下企业合作网络结构特征研究——基于正式与非正式关系分析  

Structural Characteristics of Enterprises’Cooperation Network under the Background of Cultural and Tourism Integration:Based on Formal and Informal Relationship Analysis

作　　者：张军玲 郑妍 许鑫 孙晓东 ZHANG Junling;ZHENG Yan;XU Xin;SUN Xiaodong(Faculty of Economics and Management,East China Normal University,Shanghai 200062,China)

机构地区：[1]华东师范大学经济与管理学部,上海200062

出　　处：《地域研究与开发》2025年第2期37-44,共8页Areal Research and Development

摘　　要：利用社会网络分析法,以文旅上市企业为研究对象,构建文旅企业间的正式合作与非正式合作网络,从整体网络和个体网络视角对其结构特征进行深入分析。结果表明:非正式合作和正式合作之间存在正相关关系,均为密度较低的稀疏网络结构,且在子群划分上具有一定的相似性;正式合作网络中,旅游企业大多处于边缘,但以华侨城、万科、招商蛇口和曲江文旅为代表的旅游企业借由非正式合作未来将发挥更为核心的带动作用;影视传媒类企业在两种合作关系上表现突出,“影视+旅游”是进一步推进文旅融合的关键手段;未来文旅企业间的合作将会重点围绕文旅产业新模式,包括优化延长文旅产业链,推动康养文旅、数字文旅等,最终达成战略合作或投资合作协议。Based on social network analysis,this paper constructed formal and informal cooperation networks among listed cultural tourism enterprises,and visually analyzed their structural features from the perspective of overall network and individual network.The results show that there is a positive correlation between informal cooperation and formal cooperation,both of which are sparse network structures with low density and have certain similarity in subgroup division.In the formal cooperation network,most tourism enterprises are at the edge,but the tourism enterprises represented by OCT,Vanke,China Merchants Shekou and Qujiang Cultural Tourism will play a more core role in the future through informal cooperation.Film and television media enterprises are prominent in the two kinds of cooperation relations,“film and television+tourism”is a key means to further promote the integration of culture and tourism;In the future,cooperation between cultural and tourism enterprises will focus on new models of cultural and tourism industry,including optimizing and extending the industrial chain of cultural and tourism,promoting health and cultural tourism,digital cultural and tourism,and finally reaching strategic cooperation or investment cooperation agreements.

关 键 词：文旅融合 合作网络 正式合作 非正式合作 

分 类 号：K901[历史地理—人文地理学]