数字媒介时代意识形态情感传播的发生逻辑与风险治理  

The Generating Logic and Risk Governance of Emotional Communication of Ideology in the Era of Digital Media

作　　者：廖小琴 张洁钰 LIAO Xiaoqin;ZHANG Jieyu(School of Marxism,Tongji University,Shanghai 200092,China;School of Marxism,Southeast University,Nanjing 211189,China)

机构地区：[1]同济大学马克思主义学院,上海200092 [2]东南大学马克思主义学院,江苏南京211189

出　　处：《南昌大学学报(人文社会科学版)》2025年第2期129-140,共12页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：国家社会科学基金重点项目“中国式现代化进程中人的精神富有的学理阐释与实现机制研究”(24AKS015)。

摘　　要：情感能与在一定社会情境下的认知模式和行为规范相勾连,是意识形态传播不可回避的重要范畴。当前的数字媒介作为社会实践的结构性条件,通过“技术—关系—情境”的三维共构改变了情感生成和互动的基本逻辑,生成了意识形态的新型情感传播范式。但是深度媒介化的数字社会同样使情感的发展逻辑充满不确定性和风险性:数字技术与数字资本的深度联姻迫使情感走向虚化、极化,物化,诱发了意识形态情感传播的叙事性、认同性、规范性风险。发挥数字媒介的意识形态情感凝聚力与引领力,需要通过提升数字用户的媒介素养、建立主流价值的共创仪式、重构社会主义的数字景观等策略,切实治理数字媒介呈现的意识形态情感“异在”效应,有效搭建主流意识形态数字公域和情感高地。The emotion can be linked to cognitive patterns and behavioral norms in certain social contexts,and is an important category that cannot be avoided in the dissemination of ideology.As a structural condition of social practice,digital media has changed the basic logic of emotional generation and interaction through the three-dimensional construction of technologies,relationships,and contexts,generating a new paradigm of ideological emotional communication.But the digital society which is deeply mediated makes the logic of emotional development full of uncertainty and risks.The deep alliance between digital technology and digital capital forces emotions to become virtual,polarized,and materialized,triggering narrative,identity,and normative risks of ideological emotional communication.To unleash the ideological emotional cohesion and leadership of digital media,strategies such as enhancing the media literacy of digital users,establishing co-creation ceremonies of mainstream values,reconstructing the socialist digital landscape should be adopted to effectively address the “otherness” effect of ideological emotions presented by digital media,build a digital public domain and emotional highland for mainstream ideology.

关 键 词：数字媒介 意识形态 情感传播 情感结构 

分 类 号：G206[文化科学—传播学]