媒体新质生产力:基本意涵、功能拓展与要素升级  

Media New Quality Productivity:Basic Meaning,Functional Expansion and Element Upgrading

作　　者：何志武[1] 潘德音 李晓川 HE Zhiwu;PAN Deyin;LI Xiaochuan(School of Journalism and Information Communication,Huazhong University of Science and Technology,Wuhan 430074,China)

机构地区：[1]华中科技大学新闻与信息传播学院,湖北武汉430074

出　　处：《宁波大学学报(人文科学版)》2025年第3期1-14,共14页Journal of Ningbo University:Liberal Arts Edition

基　　金：华中科技大学文科双一流建设项目“社会治理与公共传播创新团队”;国家社会科学基金项目“县级融媒体参与乡村治理的模式与效果研究”(22BXW056)。

摘　　要：媒体新质生产力是新质生产力在媒体领域的延伸,从概念来看,媒体新质生产力以新技术、新服务、新业态为导向,以数智化技术驱动信息生产、媒体全端接入优质数据要素、传媒产业生态系统绿色发展为要求,旨在推动媒体产业的高质量发展。从功能上看,媒体新质生产力对媒体社会功能进行了拓展,重点体现在呈现、连接与整合社会三个方面。从媒体劳动者、劳动资料和劳动对象三要素出发,提出推进媒体生产力高质量发展的策略,强调了建立开放创新的新质传媒人才体系、基于价值理性运用新媒体技术以及巧用优质信息原料的重要性。媒体新质生产力是推动媒体领域高质量发展的关键驱动力,将为构建新型媒体生产格局提供有力支撑。Media new quality productivity is the extension of new quality productivity in the media field.This article attempts to explore media new quality productivity from three dimensions:basic meaning,functional expansion and element upgrading.From a conceptual point of view,the new media productivity is guided by new technologies,new services,and new business formats,and requires digital and intelligent technology to drive information production,full media access to high-quality data elements,and the green development of the media industry ecosystem.It aims to promote high-quality development of the media industry.From a functional point of view,the new media productivity has expanded the social functions of media,focusing on three aspects:presenting,connecting and integrating society.Finally,starting from the three elements of media workers,labor materials and labor objects,this article proposes strategies to promote the high-quality development of media productivity,emphasizing the establishment of an open and innovative new-quality media talent system,the rational use of new media technology based on value,and the skillful use of high-quality information raw materials.New media productivity is a key driving force in promoting high-quality development in the media field and will provide strong support for the construction of a new media production pattern.

关 键 词：媒体新质生产力 数智赋能 媒体功能 要素升级 

分 类 号：G21[文化科学—新闻学]