“另类”偶像的崛起——从天矢禾念看新兴文化企业的开放式创新之路  

The Rise of"Alternative"Idols:The Open Innovation Path of Emerging Cultural Enterprises from the Perspective of Shanghai Tianshi He'nian Entertainment Co.,Ltd

作　　者：练乃瑜 许珩哲 曹仕锋[1] LIAN Naiyu;XU Hengzhe;CAO Shifeng(Arts Management Department,Xinghai Conservatory of Music,Guangzhou 510006,China;Faculty of Humanities and Social Sciences,City University of Macao,Macao 999078,China)

机构地区：[1]星海音乐学院艺术管理系,广东广州510006 [2]澳门城市大学人文社会科学学院,中国澳门氹仔999078

出　　处：《广东石油化工学院学报》2025年第2期81-84,共4页Journal of Guangdong University of Petrochemical Technology

基　　金：广东省高等教育教学改革项目(2023SJG10)。

摘　　要：通过分析新兴文化企业天矢禾念集团的运营管理,探讨开放式创新对新兴文化企业赢得竞争优势的重要影响。研究发现,天矢禾念集团依托技术创新,广泛整合外部资源,增加合作创新机会,构建新的外部价值网络,以建立自身竞争优势,在文化市场上获取一席之地。研究其发展思路与实践对于我国新兴文化企业的创新发展有借鉴意义。By analyzing the operational management of the emerging cultural enterprise Tianshi Henian Group,we examine the significant impact of technological innovation and innovative operational thinking on an emerging cultural enterprise's competitive advantage.The research reveals that Tianshi Henian Group,through its reliance on technological innovation,improves the feasibility of entering the market by developing new markets,evading intense competition in the mainstream market,and enhancing its internal strength and constructing a new external value network in the process.It establishes its competitive advantage and secures a place in the cultural market.The emerging cultural enterprises in our country can draw insights from its explorative approach and practices.

关 键 词：开放式创新 新兴文化企业 天矢禾念娱乐集团 虚拟偶像 

分 类 号：J60[艺术—音乐]