新上铁公司高铁客站商业精准化招商创新实践探索  

Innovation and Practice of Targeted Business Invitation to High Speed Railway Stations by Xinshangtie Company

作　　者：柴堂胜 李招展 CHAI Tangsheng;LI Zhaozhan(Xinshangtie Industrial Development Group Co.,Ltd.,China Railway Shanghai Group Co.,Ltd.,Shanghai 200040,China)

机构地区：[1]中国铁路上海局集团有限公司上海新上铁实业发展集团有限公司,上海200040

出　　处：《铁道经济研究》2025年第2期67-75,共9页Railway Economics Research

摘　　要：随着高速铁路网络的不断完善,高铁客站作为旅客流动的重要节点,其商业价值日益凸显。由于现有的客站商业招商策略存在商业业态单一、同质化现象严重、面积配置不合理、品牌吸引力不足、运营效益低下等问题,需要不断优化高铁客站商业招商策略,探索高铁客站精准化招商创新实践,进一步释放高铁客站的商业价值。通过分析我国高铁客站、长三角地区高铁客站的商业特点、启示及存在问题,从提升商业精准化招商能力、探索精准化招商实施路径等方面,研究新上铁公司高铁客站商业精准化招商的创新实践。研究结论表明,从地方政府、商家、旅客和铁路商业经营而言,应以创新性思维积极探索招商策略和模式,提升招商经营效率和质量,为高铁客站商业精准招商提供实践指导。The high speed railway network has been continuously improved.As an important node of passenger flow,high speed railway passenger stations have shown its increasingly prominent commercial value.The existing business invitation strategy of pas‐senger stations has problems such as monotounous business type,high homogenization,unreasonable area allocation,insufficient brand attraction,low operational efficiency.Thus it is necessary to continuously optimize the business invitation strategy of high speed railway passenger stations,explore the innovative practice on targeted business invitation,and further release the commercial value of high speed railway passenger stations.By analyzing the commercial characteristics,enlightenment and existing problems of high speed railway passenger stations in China,especially in the Yangtze River Delta region,this paper studies the innovative prac‐tice of targeted business invitation in high speed railway passenger stations of Xinshangtie Company from the aspects of improving the ability and the implementation path of targeted business invitation.The research conclusion shows that from the perspective of lo‐cal government,shop owners,passengers and railway commercial operation,we should actively explore investment strategies and modes with innovative thinking,improve the efficiency and quality of business operation,and provide practical guidance for targeted business invitation of high speed railway passenger stations.

关 键 词：高铁客站 商业特点 精准招商 商业资源 招商模式 消费群体 商铺入驻 计租方式 

分 类 号：U291.6[交通运输工程—交通运输规划与管理] F532[交通运输工程—道路与铁道工程]